The New Flat Rate Blog

Pricing, selling, and scaling, from contractors who've done it.

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Pricing

12 min read

A Beginner's Guide to HVAC Menu Pricing in 2026

Most HVAC business owners already know what menu pricing is. They've heard the pitch: give customers options, and your average ticket goes up. The...

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3 min read

HVAC Proposal Template: Why One Price Kills Your Close Rate

The short answer Structure an HVAC proposal as five real options. Not one price, and not the same job quoted at different markups. One price asks the...

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3 min read

How to Price an HVAC Maintenance Plan for Profit

HVAC maintenance plans are supposed to create predictable revenue, keep customers loyal, and give technicians useful work during slower months. They...

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6 min read

How to Price Plumbing Jobs Profitably (And Why Hourly Pricing Is Costing You)

If you're trying to figure out how to price plumbing jobs, you may already have a formula you use every day without thinking of it as a pricing...

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4 min read

Why Adding AI to a Broken Price Book Just Breaks It Faster

AI is moving fast. By January 2026, 77% of U.S. small and midsize businesses reported using AI regularly, up from 48% in July 2024, according to...

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5 min read

How Do I Build a Price Book for My Electrical Business That Actually Makes Money?

Most electricians build their electrical contractor price book the same way: hourly rate, itemized parts, done. It feels honest. It's actually what's...

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5 min read

Electrical Contractor Profit Margins: What’s Healthy?

A busy electrical company isn't necessarily a profitable one. You can have trucks running every day, technicians booked out and revenue growing while...

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6 min read

HVAC Profit Margins: What Should a Good HVAC Company Actually Make?

If your HVAC company is busy but there never seems to be as much money left over as you expected, your profit margin may be telling you something...

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5 min read

The Most Expensive Time to Fix Your Pricing System Is After You Grow

If you already know your flat-rate pricing needs work, "later" can sound reasonable.

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HVAC Job Costing: HVAC technicians talk with homeowner

3 min read

HVAC Job Costing: Why 'Busy' Doesn't Mean Profitable

Most contractors price a job, do the work, and move on to the next call. They never go back and check whether that job actually made money. A recent...

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Pricing, sales, hiring, and the parts of running a service company nobody trains you for — plus training dates before they fill up. Written by people who've actually run one.

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