The New Flat Rate Blog

Pricing, selling, and scaling, from contractors who've done it.

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Pricing (2)

6 min read

HVAC Profit Margins: What Should a Good HVAC Company Actually Make?

If your HVAC company is busy but there never seems to be as much money left over as you expected, your profit margin may be telling you something...

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5 min read

The Most Expensive Time to Fix Your Pricing System Is After You Grow

If you already know your flat-rate pricing needs work, "later" can sound reasonable.

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HVAC Job Costing: HVAC technicians talk with homeowner

3 min read

HVAC Job Costing: Why 'Busy' Doesn't Mean Profitable

Most contractors price a job, do the work, and move on to the next call. They never go back and check whether that job actually made money. A recent...

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5 min read

The Service Agreement That Keeps Your Customer Isn't the Same One That Makes You Money

A successful HVAC service agreement has to do two jobs: give the homeowner a reason to stay and give the contractor a reason to keep serving them....

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5 min read

Why Your Markup Percentage Looks Right on Paper and Loses You Money in the Field

Your markup percentage can look right on paper and still lose money because markup only measures what you add to a cost. It doesn't automatically...

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7 min read

HVAC Refrigerant Transition 2026: How to Price R-454B and R-32 Jobs Profitably

The HVAC refrigerant transition in 2026 has contractors asking some big pricing questions. What will R-454B and R-32 cost? What new expenses come...

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3 min read

Winning the Job by Cutting Your Price Isn't Winning Anything

Winning the Job by Cutting Your Price Isn't Winning Anything By The New Flat Rate

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Pricing, sales, hiring, and the parts of running a service company nobody trains you for — plus training dates before they fill up. Written by people who've actually run one.

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