The New Flat Rate Blog

Pricing, selling, and scaling, from contractors who've done it.

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marketing

Homeowner compares HVAC contractors’ Google reviews on a smartphone while a service technician waits beside his van.

4 min read

How Do Google Reviews Actually Affect Revenue for HVAC and Plumbing Companies?

Most contractors treat Google reviews like a nice-to-have for their HVAC or plumbing business. Something you collect when you remember to, because it...

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5 min read

SEO for Home Services: A Practical Guide

SEO for Home Services: A Practical Guide If you run a home service business — plumbing, HVAC, roofing, electrical, landscaping — most of your future...

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12 min read

Marketing for Home Services: 10 Strategies That Drive Revenue (Not Just Leads)

Marketing for Home Services: 10 Strategies That Drive Revenue (Not Just Leads) By The New Flat Rate

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Why Direct Mail is Back

2 min read

Direct Mail is Back!

As often as possible, I bring my baby girl when I travel. However, in April when she turns 2 and no longer flies for free, well the season will most...

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How to Attract the Newest High Value Customer

3 min read

How to Attract the Newest High Value Customer

Your new acquaintance could just happen to be building his dream home and has always wanted a heated floor in his basement. You mention that you have...

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