The New Flat Rate Blog

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marketing

7 min read

7 HVAC Marketing Strategies That Actually Book Jobs

The marketing that books HVAC jobs is the marketing that puts you in front of people who already need service. That means showing up when a homeowner...

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Homeowner compares HVAC contractors’ Google reviews on a smartphone while a service technician waits beside his van.

4 min read

How Do Google Reviews Actually Affect Revenue for HVAC and Plumbing Companies?

Most contractors treat Google reviews like a nice-to-have for their HVAC or plumbing business. Something you collect when you remember to, because it...

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5 min read

SEO for Home Services: A Practical Guide

SEO for Home Services: A Practical Guide If you run a home service business — plumbing, HVAC, roofing, electrical, landscaping — most of your future...

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12 min read

Marketing for Home Services: 10 Strategies That Drive Revenue (Not Just Leads)

Marketing for Home Services: 10 Strategies That Drive Revenue (Not Just Leads) By The New Flat Rate

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Why Direct Mail is Back

2 min read

Direct Mail is Back!

As often as possible, I bring my baby girl when I travel. However, in April when she turns 2 and no longer flies for free, well the season will most...

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How to Attract the Newest High Value Customer

3 min read

How to Attract the Newest High Value Customer

Your new acquaintance could just happen to be building his dream home and has always wanted a heated floor in his basement. You mention that you have...

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