Melody Chaney

Melody Chaney is the Director of Marketing at The New Flat Rate.

12 min read

A Beginner's Guide to HVAC Menu Pricing in 2026

Most HVAC business owners already know what menu pricing is. They've heard the pitch: give customers options, and your average ticket goes up. The concept is simple. The execution is where most companies stall, because the person presenting those...

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5 min read

HVAC Dispatching: Why Sending the Closest Tech Isn't Always the Smartest Call

It's 10:30 a.m. Your dispatcher has three calls waiting. One homeowner has no cooling and needs someone there today. Another wants a maintenance...

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Pricing, sales, hiring, and the parts of running a service company nobody trains you for — plus training dates before they fill up. Written by people who've actually run one.

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