4 min read
The New Flat Rate: Sep 15, 2026, 7:45:00 AM
Your tech lays out the problem. The homeowner nods, thinks about it for a second, and says "I think we'll just wait on that for now." The tech packs...
4 min read
The New Flat Rate: Sep 11, 2026, 7:30:01 AM
Most contractors treat Google reviews like a nice-to-have for their HVAC or plumbing business. Something you collect when you remember to, because it...
4 min read
The New Flat Rate: Sep 10, 2026, 7:45:00 AM
If you're learning how to start an HVAC business or plumbing business, most of the advice out there covers the same ground: get licensed, buy your...
4 min read
The New Flat Rate: Sep 4, 2026, 7:45:00 AM
Most HVAC contractors know callbacks are bad. They frustrate customers, disrupt the schedule and send technicians back to work that should already be...
6 min read
The New Flat Rate: Sep 2, 2026, 7:45:00 AM
If your HVAC company is busy but there never seems to be as much money left over as you expected, your profit margin may be telling you something...
5 min read
The New Flat Rate: Aug 31, 2026, 7:45:01 AM
Growing your HVAC business isn't just about landing more calls. It's about whether your operations can absorb the next truck without cracking. Here's...
3 min read
The New Flat Rate: Aug 26, 2026, 7:45:00 AM
Most contractors price a job, do the work, and move on to the next call. They never go back and check whether that job actually made money. A recent...
5 min read
The New Flat Rate: Aug 25, 2026, 7:45:00 AM
A successful HVAC service agreement has to do two jobs: give the homeowner a reason to stay and give the contractor a reason to keep serving them....
7 min read
Russ Franklin: Aug 13, 2026, 8:13:45 AM
The HVAC refrigerant transition in 2026 has contractors asking some big pricing questions. What will R-454B and R-32 cost? What new expenses come...
5 min read
The New Flat Rate: Aug 7, 2026, 4:40:31 PM
HVAC Pricing App: What to Look for Before You Buy Most HVAC pricing apps solve the wrong problem. They take a paper pricebook, or a spreadsheet, or a...
