As contractors, each of us have the capability of doing free marketing. We are our own walking billboards. Whether you’re at a sports game or holiday party, anytime someone asks, “What do you do?” of course you always respond with great pride and intention that this...
Your Service tech called and asked you this: “What do we do about our long-time loyal customers?” “I mean, surely if we walk in and show them this new menu pricing system they will be offended or at least wonder why we changed from what we’ve always done.” These are...
Have you ever been in a conversation with one of your office staff or technicians and asked or been asked, “If you could just…?” or “It’s just…”. I believe we all have or many still do phrase communication this way. I believe, if we were aware of the true...
I was on the witness stand being questioned by a $260,000 per year attorney! “Mr. Koop, how much do you think your time is worth?” Now this was back in 1998 and at the time I happened to know this particular attorney was billing his client $125 per hour. I was an...
We all know that sex sells. Whether you’re a man selling to a woman or a woman selling to a man, there is almost always an awareness of sexual attitudes. As a matter of interest, a study in the early 1960’s said, a man and a woman put together in a room typically...
Think of the greatest sports stars to come out of American baseball history since its genesis in the 18th century. Hank Aaron, Babe Ruth, Willie Mays just to name a few. Not one of these legendary players were born with a glove and leather bound ball in hand. Not...
