A message from our founder
Have you tried everything else? As contractors we’ve been offered so many “solutions” without the success… I promise this is different.
Rodney Koop · Founder of The New Flat Rate · Service contractor, thrown in the truck at 15
Not ready to talk yet?
What does an hour of your tech really cost?
Two minutes. No call, no pitch.
If any of that sounded familiar, you’re not the first. I know what it’s like to be frustrated, struggling, and trying to do the right thing in your business.
Starting out as a contractor, the idea of owning my own company was an exciting endeavor. Being in charge of the books, the trucks, and the time had to be the dream of anyone who had worked for other people their entire life. I soon found out that running a contracting business took a lot more work than I had bargained for.
In 1998, every Thursday around 6 p.m., when I had to transfer payroll from my bank account to the payroll company’s bank account, I was secretly wishing that my business would somehow vanish into thin air.
All I wanted to do at 6 p.m. every Thursday was transfer the $10,000 in payroll with no afterthought of business suicide.
Many contractors rely heavily on their techs’ ability to sell in the home. If upsells and upgrades aren’t happening, the business is usually doomed. Can you imagine being a technician and the weight of the business resting on your ability to snap out of “fix it” mode and into “you’d better sell more or we’re going under” mode?
So I began to invest non-existent money into my technicians in hopes that they would save my company and learn how to be great salesmen. Lead a horse to water, and he’ll drink, right? Well, not these horses.
After training seminars, videos, inspirational CDs, and week-long conferences for myself, I was sure that my technicians would get that glimmer of desire in their eye to march right into the next home and come out on top with an upsell. We had success for a short time; then we went right back into emergency mode. The ship was going under again. It seemed the magic of owning a business was in the ability of making money vanish.
This was the very reason that we, after a few epiphanies and much research, created The New Flat Rate Menu Pricing System. Your business should be a business you truly enjoy.
Sincerely,
Rodney Koop
Founder of The New Flat Rate
(706) 259-8892 · info@menupricing.com
Ever had a customer say “I guess I don’t have a choice”?
The New Flat Rate gives your customers five options with every repair. There is always a choice, and there is something for every budget.
It isn’t about marking up parts. It’s about selling expertise, craftsmanship and trust — so your techs can slow down, look at the whole system, and let the menu do the asking.
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Helping great companies grow profits while serving people
Over $200 million in additional profit generated for the industry every year.
An average increase of $246 per service call — documented for six years straight.
Used and trusted over 30,000 times a week.
Why a menu
Menus are so simple, and so powerful, that servers use them to sell hundreds of millions of dollars in food every day — without a single sales class.
Menu pricing turns choices into confidence, and creates profit where it didn’t exist before.
What our members are saying
“The New Flat Rate has allowed us to grow from three techs and one office staff to eight techs and three office staff in only nine months. We have had an increase in gross of over 50% since I purchased this company and we joined your team.”
Chris Reynolds
Plumb Pro & Hall’s Plumbing · Woodland, CA
“HVAC, electrical and plumbing sales are up. Most of our customers are much happier with the menu pricing than our old flat rate system. The callbacks are much lower, the upset customers are much lower, and the positive reviews keep adding up. The program works as described and has multiplied our ticket averages several times over.”
TNFR member
James Gravette
3 reviews
★★★★★ 3 weeks ago NEW
The New Flat Rate is absolutely amazing. Their training courses are awesome, customer service is the best I’ve ever seen, and overall they will help your trade business succeed. By far the best menu pricing system I have ever seen — they don’t just give you the software and end it there, they train you on how to present it. It takes all the pressure off of your technicians and takes the pressure off of the customer as well.
Sean Waters
1 review
★★★★★ 3 months ago
I did a ride along with Matt today. He really opened up my eyes and gave me the confidence to be a better technician and showed me how to slow down and listen to the customers better. I feel 10 times more confident in myself and that I will be able to better service customers in the future. I can’t wait for him to come back so I can do another ride along with him and show him how much I improved.
Cosmin
30 reviews · 3 photos
★★★★★ 10 months ago
I’m glad I decided to join the TNFR community. During our 2 days of in-person training in Dalton, Georgia we learned things that nobody else in the contracting industry teaches you. If you own an HVAC, plumbing or electrical business and don’t know why your profit is not as much as you thought it would be, I highly recommend you get in touch with the folks at The New Flat Rate. This system does work if used properly.
Michael Schoen
1 review
★★★★★ 8 months ago
Just had the privilege of spending 2 days in Georgia with Matt and the TNFR team for their training. Had a great time and was able to absorb so much awesome information I cannot wait to implement into my plumbing job back home. Thanks for everything you guys do!
Daniel Squires
14 reviews
★★★★★ 2 years ago
We had Matt & Russ of The New Flat Rate visit our company for a week of technician training. What a fantastic job they did. I have tried a lot of flat rate programs in the past and their Menu Pricing system is light-years beyond any other program that we have ever seen or worked with. At the end of the week the technicians were all very enthusiastic about the customer service training that they had received. Their system provides a way for me to address areas in my company where I was not as profitable as I need to be. I am already planning the next time that I will have them here. I highly recommend The New Flat Rate.
See it priced against your own numbers.
Thirty minutes, your trade, your rates. Or start with the calculator and see where you stand first.
(706) 259-8892 · info@thenewflatrate.com