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How to be an Expert

How to be an Expert

I was on the witness stand being questioned by a $260,000 per year attorney! “Mr. Koop, how much do you think your time is worth?”  Now this was back in 1998 and at the time I happened to know this particular attorney was billing his client $125 per hour.  I was an...
Selling to the Opposite Sex

Selling to the Opposite Sex

We all know that sex sells.  Whether you’re a man selling to a woman or a woman selling to a man, there is almost always an awareness of sexual attitudes.   As a matter of interest, a study in the early 1960’s said, a man and a woman put together in a room typically...