We’d love to help your service business succeed!

Podcast for Electrical, HVAC, and Plumbing Contractors

Overnight success can be the worst thing that can happen to someone. Success is built over time…

Overnight success sounds amazing, but growing your business the “right” way can be the difference between a sprint that ends quickly and creating a legacy.

We’re contractors who believe in creating a legacy, and in this podcast we discuss great ways to achieve success.

Process Development Company
Danielle Putnam and The New Flat Rate Podcast



Danielle Putnam is president of The New Flat Rate, which is the first and only home service menu-selling system designed to put profit directly into the hands of plumbing, electrical, and HVAC contractors.

Putnam has a personal connection with the home service industry. Her first job was passing out flyers door-to-door for her father’s electrical business. She was 7 years old. In high school, she moved up to being an office dispatcher and parts runner. After college, she became the marketing director for an HVAC company in Oregon.

Putnam knows home service, but she is also no stranger to big business. Before co-founding TNFR, she was the director of business development for a large digital services firm, pitching to C-level executives for big name companies. As part of her job, she also stood before multi-million-dollar investors, seeking capital for the publicly-owned company that she worked for.

Putnam is dedicated to help grow the industry she grew up in and loves. As a public speaker, she promotes careers in the home service industry. She is also honored to serve as vice president of the Executive Board for Women in HVACR.

Dedicated to serving her local community, Putnam is a member of the Board of Directors for Family Framework, a nonprofit group. She teaches weekly classes for high school students about the importance of forming and maintaining healthy relationships and how to get out of abusive relationships.

When not in the office, she spends time with her husband and daughters and enjoys snowboarding, running, and fine wines

I’d like to learn more about what TNFR does!