We get it — you’re plumber, not a salesperson. Your job is turning wrenches, not turning the thumbscrews on customers to get them to buy more services. However, when your bottom line depends on the volume of goods sold and services performed, the truth is that being a good salesperson is also good for business.
While upselling can feel like torture not just for customers but for plumbers, the good news is that with flat rate plumbing, you can breathe a sigh of relief and let the services upsell themselves. Here’s an extremely simplified example of how the process works:
- You answer a service call. You arrive to find a homeowner with a burst pipe. The homeowner wants to know how much it will cost to fix.
- You show the homeowner your flat rate menu. The homeowner sees that your prices are fixed and fair. This helps build trust with the homeowner and they’re relieved to see your flat rates won’t cost them an arm and a leg.
- You see other pipes are in bad shape. You let the homeowner know that while replacing the one pipe will fix the problem, they should consider upgrading their system to avoid future problems. This is simply a matter of safety and convenience for the homeowner.
- The homeowner views the flat rate menu to price the additional work. The flat rate menu makes it easy to see that replacing the pipes now is much more cost effective than replacing the pipes one by one as they fail.
- You replace the additional pipes without ever doing any upselling yourself.
Now you’re happy, your customer is happy, and you’ve just gained more revenue during your service call that you originally anticipated — all because of the flat rate pricing menu.
