Contracting Business posted a great article by our Founder Rodney Koop. Check it out HERE or enjoy it below…
I want to tell you a story, a true story, and one that happens way too often.
One fine day, a service contractor, much like yourself, was doing a service call for a very fine new customer. Now, this customer was kind of elderly and looked like he had lived one rough and tumble life.
So, this service contractor is in the process of running a wire from the customer’s house out to what looked like an old shed of some sort. On closer inspection, it was actually a very well built, very tight, and very snazzy shed. And in this shed, the contractor sees some mighty fine American Steel: a ‘67 Mustang, a ‘68 Camaro, and a few other muscle cars all looking good for their age. But what really catches this contractor’s eye is a motorcycle, a Harley Davidson. And it is old; older than the 60s. Maybe it’s even a bike from the 50s.
I happen to think that the best opportunities come from focusing your marketing on neighborhoods, street names, and certain areas where your company has a history of doing well.
As it turns out, it was a 1956 Harley Davidson KH. A pretty rare breed. This contractor knew that Elvis Presley had owned one of these babies, and this had to be worth a pretty penny. But what he really liked about it was that it was just plain cool.
What’s a contractor to do? He finished up the work for his new customer, and when it came time to settle up, he asked about the motorcycle. The man said that he was no longer able to ride a motorcycle, and although he hated to part with anything in his collection, he had been thinking of letting someone else enjoy owning this great bike. So, if the young man had his heart so set on it, he said he would sell it. He did say it would not be cheap, but it would be fair.
