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Building Your Marketing Almanac
October 4, 2022 @ 2:30 pm - 3:30 pm
In this session, we will highlight the 3 things that contractors must do to dominate their marketing game and build a consistent strategy by building our “Marketing Almanac!” You’ll walk away with the skills to know what marketing tactics to deploy, how to execute those tactics well, and how to measure your marketing performance. We will feature several companies from across the country that trusted the process of marketing and are growing by leaps and bounds!
Leave feeling “Juiced” up about your marketing plan!
Crystal Williams
Founder | Lemonseed Marketing
FOUNDER + MARKETING STRATEGIST + RESIDENT LADY IN CHARGE With well over 15 years of marketing and employee engagement experience under her belt, Crystal has an out-of-the-box way of thinking that draws attention to her marketing strategies and community involvement. Her always enthusiastic attitude makes it easy to get excited and rejuvenated to grow service companies to their fullest potential. She is a devoted wife, mom of two boys and loves to rock a bold lipstick. With a passion for the Service Industry, Crystal grew up in the heating and air conditioning world with her family’s HVAC (And recently Plumbing!) business in east Texas. She thrives on helping family owned and operated businesses grow to their potential and create superior company cultures with engaged employees. Crystal is a 2005 graduate of Stephen F. Austin State University with a degree is communications. In 2018, Crystal was selected as Service World’s Woman of the Year and she continues to be involved in both McWilliams and Son Heating and Air Conditioning and her advertising and marketing company, Lemon Seed Marketing! Lemon Seed is a holistic approach to helping contractors create, implement, and track successful marketing plans for their businesses. You can hear Crystal’s latest marketing rantings on the Lemon Seed podcast, From the Yellow Chair.
