The New Flat Rate Blog

Pricing, selling, and scaling, from contractors who've done it.

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HVAC Technician greets homeowner

4 min read

What to Say When a Homeowner Says They'll Wait on That HVAC Repair

Your tech lays out the problem. The homeowner nods, thinks about it for a second, and says "I think we'll just wait on that for now." The tech packs up, and everyone treats it like the sale is over. Time to move on to the next call.

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4 min read

How to Build a Technician Pay Scale That Works

Your best technician walks into your office and tells you another contractor offered him $2 more an hour.

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Homeowner compares HVAC contractors’ Google reviews on a smartphone while a service technician waits beside his van.

4 min read

How Do Google Reviews Actually Affect Revenue for HVAC and Plumbing Companies?

Most contractors treat Google reviews like a nice-to-have for their HVAC or plumbing business. Something you collect when you remember to, because it...

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Plumbing and HVAC Business

3 min read

What Do Most People Get Wrong When They Start Their Own HVAC or Plumbing Business?

If you're learning how to start an HVAC business or plumbing business, most of the advice out there covers the same ground: get licensed, buy your...

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6 min read

How to Price Plumbing Jobs Profitably (And Why Hourly Pricing Is Costing You)

If you're trying to figure out how to price plumbing jobs, you may already have a formula you use every day without thinking of it as a pricing...

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4 min read

Why Adding AI to a Broken Price Book Just Breaks It Faster

AI is moving fast. By January 2026, 77% of U.S. small and midsize businesses reported using AI regularly, up from 48% in July 2024, according to...

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5 min read

How Do I Build a Price Book for My Electrical Business That Actually Makes Money?

Most electricians build their electrical contractor price book the same way: hourly rate, itemized parts, done. It feels honest. It's actually what's...

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4 min read

HVAC Callback Costs: The Job You Already Got Paid For Is Still Costing You Money

Most HVAC contractors know callbacks are bad. They frustrate customers, disrupt the schedule and send technicians back to work that should already be...

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5 min read

Electrical Contractor Profit Margins: What’s Healthy?

A busy electrical company isn't necessarily a profitable one. You can have trucks running every day, technicians booked out and revenue growing while...

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3 min read

Work Smarter, Not Harder: Maximize Every Opportunity

It's 6:45 PM, and your technician has already run five calls. At an average of $500 per call, that truck has produced $2,500 for the day. The...

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