Flat Rate Pricing vs the New Flat Rate Pricing
What's the difference?
Menu Pricing VS Flat Rate Pricing?
Old Flat Rate Pricing
Flat Rate Pricing pressures the tech to overcome objections and attempt to add value, making the customer feel like they are getting good value for today’s service.
Flat Rate Pricing is tied to the billable hour and the cost of parts and labor.
Flat Rate Pricing causes customers to go online to compare costs.
Menu Pricing by The New Flat Rate
The New Flat Rate makes the customer feel like they are going shopping, and as you know, most will go in the middle.
“Free Market Pricing” frees the customer to buy what they really want today. With Menu Pricing, profit is flexible and ascends rapidly as customers choose your higher-value services.
The New Flat Rate provides value at several different price points, so the customer feels that they have all the information needed and is not motivated to go online or to your competitors for more quotes.
Has a customer ever called and said, “I need an estimate for this big job?” If so, what’s your process and success rate at closing the deal?
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Flat Rate Pricing VS. The New Flat Rate Pricing
HVAC, Plumbing and Electrical Contractors have traditionally used Time and Material as a pricing strategy. Similarly, Flat Rate pricing as a strategy and more recently, options or bundling. The New Flat Rate took an in-depth look at traditional flat rate pricing and how the only way to make more money in the home was to ask the service technician to sell more, in attempts to get the home owner to buy more.
No Selling Required!
The New Flat Rate pricing system isn’t about marking up a wholesale cost. It’s about a way to sell talent, skill, craftsmanship, and reliability. Therefore, the technician can take his or her time, focus on the full system and wow the customer with their service. No selling required.
Decrease Call Backs
Now with The New Flat Rate pricing system, technicians have instant access to thousands of done for you menu’s. Menu pricing provides five prices for every repair within the home and allows your customer to choose the level of service they want. The result is an increase in the average service ticket, customer satisfaction and a decrease in call backs.
The New Flat Rate pricing is a process that the service person can easily learn. Because they never try to sell, they never feel the pressure to try to sell or upsell the customer. Menu Pricing is a very friendly way to do business.
Make $246 more on your average service tickets!
The New Flat Rate pricing builds the final pricing like a retail menu. As a result, the customer shows no sales resistance. They don’t ever feel like you are trying to sell them something. Because you’re not, you’re just offering them options. This definitely isn’t your typical flat rate pricing! HVAC Flat Rate, Plumbing Flat Rate and Electrical Flat Rate are only able to provide a take it or leave it scenario for your customers, resulting in automatic pressure for the technicians to sell more. Menu Pricing removes the sales pressure and provides your customers with choices. Menu Pricing has proven the psychology of buying time and time again, when given choices, people buy more which increases your average service ticket and overall satisfaction for everyone involved.
Learn More About Menu Pricing
What Other Contractors Are Saying…
“We used to charge $525 to replace in warranty coils because we felt responsible that we were the ones that sold it. Now that we follow the TNFR warranty system, we have techs getting silver and higher options for $2300 and more with happier customers! Wow!! This New Flat Rate Pricing system is working great!”