Menu’s All Over the World

posted 05/19/2017


This past year my wife Karen and I took a trip to Iceland to celebrate our 40th anniversary. We drove four-wheelers, ate overpriced chocolate, and truly had the time of our lives.  Of course, when you travel to Iceland you have to take a dip in one the of infamous hot pools all over the country.  So, we ventured to The Blue Lagoon.  They sell one thing and one thing only, a dip in a huge, and I mean huge geothermal pool which is run off water from a geothermal plant and they sell it with a menu.  Look … Read More >>


Dispatching…You’re Not Asking the Right Questions!

posted 05/05/2017

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Dispatching, the necessary management of the valuable incoming call. The phone is either ringing off the hook or during the slow times we are practically on our knees by the phone jack begging it to make a sound.  We need to get our technicians out of the shop and into our perfectly wrapped service trucks to keep circulating profit.  There’s no question that we need our phones to ring, but sometimes we wish we could do business without them.  Since the dawn of the service age, dispatching has taken on many forms in hopes of bringing in profit and clearing … Read More >>


Get drafted into our “Major League for a Day” seminar of revenue and profit

posted 03/30/2017


Is your home services business stuck in the minor leagues? Are your repair techs always striking out when it comes to sales?


Well, The New Flat Rate, leading provider of menu pricing for residential home service companies, is going to teach you how to knock this one right out of the park. The Major League for a Day seminar on April 12 in Atlanta will show you how to grow your revenue, get out of debt and take an in-depth look at how The New Flat Rate pricing system works.


Rodney Koop, founder and CEO of The … Read More >>


PRESS RELEASE: “Major League for a Day” Event

posted 03/09/2017


Heather Ripley
Ripley PR


Less Stress, More Profits: Business Seminar in Atlanta April 12

The New Flat Rate to host Major League for a Day seminar aimed at helping HVAC, plumbing and electrical service company owners run a profitable, debt-free business


ATLANTA March 9, 2017 – The New Flat Rate, a leading provider of menu pricing for residential home service companies, is hosting a seminar at the Hilton Garden Inn, Atlanta Airport, on Wednesday, April 12, from 8 a.m. to 5:30 p.m., aimed at giving HVAC, plumbing and electrical service … Read More >>


How to Have the Ultimate “Major League for a Day” Experience!

posted 03/07/2017

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Our “Major League for a Day” Event was created to help get your company from where it is to where it needs to be. For this very first event, we’ll be descending on sunny Atlanta, GA with other profit producing contractors to present the best ways to have a debt free business, increase revenue and create “no selling” sales techniques in your company! There’s only 75 spots! So get your tickets before they run out!

Major League for a Day isn’t being offered to everyone, and with only 75 attendees in April it will be the perfect size to … Read More >>


Get Some Respect

posted 02/23/2017

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Rodney Dangerfield quit show business when he was 40 years old. He had been working at making a career out of standup comedy and joke writing from the time he made his first appearance at age 19.  At age 15 he was writing and selling jokes to other comedians, but 25 years later, he was broke.



Was show business cruel or unfair to him? Not according to Rodney, “I was not good enough; I was probably average and very much like a whole bunch of other guys doing the same thing.”  Rodney got married that … Read More >>


Loyalty is not Prejudice!

posted 12/21/2016

For years we as an industry have been focused on one main thing; SALES!  We have worked harder and harder year after year to drive up the average ticket.  So, we trained our team to sell and we got higher price books but, at the end of the day the average service ticket seamed to hover around the same point (usually within $50 of our billable hour).  Why is this you say? Well, it’s simple really and it has to do with loyalty from our clients. You see your customer does not care if you’re a Man or a Woman.  … Read More >>


Attracting the Newest High Value Customer

posted 11/29/2016




As contractors, each of us have the capability of doing free marketing.  We are our own walking billboards.  Whether you’re at a sports game or holiday party, anytime someone asks, “What do you do?” of course you always respond with great pride and intention that this could be your new high dollar customer.  Right?   Your new acquaintance could just happen to be building his dream home and has always wanted a heated floor in his basement.  You mention that you have a hot water heated floor in your shop and that he’s welcome to come and look at it … Read More >>


Direct Mail is Back!

posted 11/21/2016



As often as possible, I bring my baby girl when I travel. However, in April when she turns 2 and no longer flies for free, well the season will most likely come to an end. But in the meantime, I’m enjoying every minute of it.  Especially, minutes that last 2.5hrs like the one in the Atlanta airport last week as I traveled alone with her from the Comfortech show in Philadelphia. While laying over before our flight home to Chattanooga, I had very few toys to keep her occupied.

If you’ve ever been to the Atlanta airport, there are trains … Read More >>