Your Game, Who’s Ruling the Court?

posted 04/04/2018

Way back when, I loved to play basketball. As a kid I would stand under the basket and rebound for hours as my older brother took shot after shot at the goal. As a senior in high school, I played on not one, but two basketball teams.  I was homeschooled and naturally we didn’t have a team, but the city I lived in allowed us to participate in team sports with the local private schools. So, I joined a private school team, but, my senior year, one team wasn’t enough. The other team was a good old fashion knock em’ … Read More >>


CEO of The New Flat Rate to Address the Billable Hour at AHR Expo 2018

posted 01/22/2018

The New Flat Rate’s CEO, Rodney Koop, to share strategies to make each billable hour more profitable


DALTON, Ga. – Jan. 22, 2018 – Rodney Koop, founder and CEO of The New Flat Rate, will be speaking at the 2018 AHR Expo on Tuesday, Jan. 23 from 1:00 p.m. – 2:00 p.m. in room S104A. Hosted by Women in HVACR, Koop will discuss “The Future of the Billable Hour.”

Koop’s particular session will help business owners take a closer look at their pricing structure for each billable hour, and offer insight into how they can double or triple … Read More >>


More Choice, More Money: The New Flat Rate App Goes Live

posted 01/04/2018

The New Flat Rate Interactive App Offers Easy, Customized Pricing for Home Service Businesses

The New Flat Rate, leading provider of menu pricing for residential home service companies, is now flat out easy to use with the launch of a new interactive app for iPads and Androids.

Are your HVAC, plumbing, and electrical service technicians always striking out when it comes to sales? Welcome to the club. However skilled in their field, repair techs are not always the best salespeople. As an industry, we’ve spent more than $100 million trying to teach them the art of the sale. It … Read More >>


Menu’s All Over the World

posted 05/19/2017


This past year my wife Karen and I took a trip to Iceland to celebrate our 40th anniversary. We drove four-wheelers, ate overpriced chocolate, and truly had the time of our lives.  Of course, when you travel to Iceland you have to take a dip in one the of infamous hot pools all over the country.  So, we ventured to The Blue Lagoon.  They sell one thing and one thing only, a dip in a huge, and I mean huge geothermal pool which is run off water from a geothermal plant and they sell it with a menu.  Look … Read More >>


Dispatching…You’re Not Asking the Right Questions!

posted 05/05/2017

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Dispatching, the necessary management of the valuable incoming call. The phone is either ringing off the hook or during the slow times we are practically on our knees by the phone jack begging it to make a sound.  We need to get our technicians out of the shop and into our perfectly wrapped service trucks to keep circulating profit.  There’s no question that we need our phones to ring, but sometimes we wish we could do business without them.  Since the dawn of the service age, dispatching has taken on many forms in hopes of bringing in profit and clearing … Read More >>


Get drafted into our “Major League for a Day” seminar of revenue and profit

posted 03/30/2017


Is your home services business stuck in the minor leagues? Are your repair techs always striking out when it comes to sales?


Well, The New Flat Rate, leading provider of menu pricing for residential home service companies, is going to teach you how to knock this one right out of the park. The Major League for a Day seminar on April 12 in Atlanta will show you how to grow your revenue, get out of debt and take an in-depth look at how The New Flat Rate pricing system works.


Rodney Koop, founder and CEO of The … Read More >>


PRESS RELEASE: “Major League for a Day” Event

posted 03/09/2017


Heather Ripley
Ripley PR


Less Stress, More Profits: Business Seminar in Atlanta April 12

The New Flat Rate to host Major League for a Day seminar aimed at helping HVAC, plumbing and electrical service company owners run a profitable, debt-free business


ATLANTA March 9, 2017 – The New Flat Rate, a leading provider of menu pricing for residential home service companies, is hosting a seminar at the Hilton Garden Inn, Atlanta Airport, on Wednesday, April 12, from 8 a.m. to 5:30 p.m., aimed at giving HVAC, plumbing and electrical service … Read More >>


How to Have the Ultimate “Major League for a Day” Experience!

posted 03/07/2017

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Our “Major League for a Day” Event was created to help get your company from where it is to where it needs to be. For this very first event, we’ll be descending on sunny Atlanta, GA with other profit producing contractors to present the best ways to have a debt free business, increase revenue and create “no selling” sales techniques in your company! There’s only 75 spots! So get your tickets before they run out!

Major League for a Day isn’t being offered to everyone, and with only 75 attendees in April it will be the perfect size to … Read More >>


Get Some Respect

posted 02/23/2017

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Rodney Dangerfield quit show business when he was 40 years old. He had been working at making a career out of standup comedy and joke writing from the time he made his first appearance at age 19.  At age 15 he was writing and selling jokes to other comedians, but 25 years later, he was broke.



Was show business cruel or unfair to him? Not according to Rodney, “I was not good enough; I was probably average and very much like a whole bunch of other guys doing the same thing.”  Rodney got married that … Read More >>