The Best Electrical Pricing App for Electrical Contractors

There are a lot of pricing apps out there, but only one is built specifically for electricians—by an electrician.

Why Pricing is a Struggle for Electricians

Electricians are technical experts, not salespeople.

Pricing can feel confusing, frustrating, and even uncomfortable. Do you charge by the hour? By the job? What if the customer pushes back? What if you undercharge and lose money?

Rodney Koop, the founder of The New Flat Rate (TNFR), knows this struggle all too well. His journey started back in 1970 when, at just 15 years old, his father pulled him out of bed and told him to get in the work truck. His summers of bike riding and swimming were over. It was time to learn the family trade—electrical work.

As the third of five brothers, Rodney jumped into the deep end by wiring homes, upgrading panels, and installing motors. His older brothers taught him valuable lessons: work fast to stay profitable, but also be meticulous and take pride in the craft.

Over the years, Rodney saw firsthand how difficult pricing was for electricians. Many were amazing technicians but struggled to confidently present pricing to customers. Too often, they undercharged, losing money on jobs they should have profited from.

The Birth of a Solution: The New Flat Rate

Rodney didn’t set out to build an electrical pricing app. He simply wanted to help other electrical contractors take the guesswork out of pricing. He started by designing a simple, structured menu that allowed electricians to present clear options to customers without feeling like they were “selling.”

As electrical contractors adopted his pricing system, they saw immediate results.

Technicians gained confidence, closed higher-ticket sales, and eliminated pricing stress. The system eventually evolved into The New Flat Rate’s Electrical Pricing App—the easiest way for electricians to charge what they’re worth and maximize profitability.

Why Electricians Love TNFR’s Electrical Pricing App

The best way to show how well it works? Let’s hear from real electrical contractors

Kimbel Service – “We are very pleased with the system, and the guys are highly successful in using it. Our new Service Electrician is 5 for 5 in sales at Tier 3 and above!”

Titanium Mechanical – “Since we started with The New Flat Rate, we’ve noticed an increase in confidence in our technicians when diagnosing, working on equipment, and discussing pricing with clients. Our team is closing higher tickets and feeling more in control of their pricing.”

Flex Electric – “We checked in after 30 days, and our average service ticket had jumped from $300 to $845. We were skeptical at first, but now we love The New Flat Rate.”

Why TNFR is the Best Electrical Pricing App

• No More Pricing Guesswork – Pre-built pricing menus eliminate undercharging.

   

• More Confidence, More Sales – Techs don’t have to “sell,” just present options.

   

• Higher Profit Per Job – Techs using TNFR consistently close higher-tier sales.

   

• Customers Feel in Control – They pick from multiple service levels, leading to higher satisfaction.

   

• It Pays for Itself – Many electricians see an ROI within weeks.

Built for Technicians

Electricians are technical thinkers. They’re methodical, following steps to troubleshoot, repair, and install systems. That’s why TNFR’s Electrical Pricing App has a built-in technician handbook. It helps them with every step of pricing and service.

No more second-guessing. No more hesitation. Just a simple, structured system that fits the way technicians think and work.

Ready to See it in Action?

Thousands of electricians are already using TNFR’s electrical pricing app to make pricing easy, profitable, and stress-free.

See for yourself. Schedule a demo today and take control of your pricing once and for all.