President of The New Flat Rate Keynote Speaker at Barefoot Roundtable

Danielle Putnam to lead discussion on the importance of eliminating slow seasons.

DALTON, Ga. – March 15, 2022

Danielle Putnam is the President of The New Flat Rate and helped pioneer the company’s first of many products, the world’s first and only in-home menu selling system designed to put profit directly into the hands of Plumbing, Electrical, and HVAC contractors. Today Danielle oversees the daily operations of The New Flat Rate and is always excited to be a part of such a progressive company that allows her to be an innovative force for our industry’s growth. Currently she is serving on the Executive Board for Women in HVACR where she is honored to be a part of an influential group of women. Outside of the office Danielle enjoys spending time with her husband and their daughter, snowboarding, running and fine wines.Danielle Putnam, president of The New Flat Rate, the first menu-pricing system for home service contractors, will teach owners how to eliminate the “slow seasons” during her keynote presentation at Barefoot Roundtable in Palm Spring, California, April 6.

Putnam’s presentation titled “No Slow Season in Business” will take place in the opening session on the main stage from 9:30 a.m. to 10:15 a.m. local time. During her presentation, Putnam will explain how marketing can help home service business owners keep the phones ringing by building a predictable revenue and profit engine.

“One of the main barriers to scaling up for many in the home service industry is the lack of an effective marketing strategy,” Putnam said. “Oftentimes, we don’t approach marketing proactively, and that can create a deficit that’s hard to overcome when traditionally busy seasons subside. This presentation is designed to provide tools that will ease the stress for contractors and effectively end the slow seasons for their business.”

Putnam is an established thought leader in the HVACR industry, recently being named 2021 Woman of the Year by Service World Expo. Putnam has also been named to The ACHR News Top 40 Under 40 and is an advisory board member and past president of Women in HVACR.


The New Flat Rate’s software-based menu pricing system helps contractors in the service industry transition to business experts by providing technicians with tools that help increase sales pressure-free. By offering service providers done-for-you pricing for residential service calls, technicians can present prices instantly with the confidence of knowing in advance what to charge.

“From the moment we opened the doors at The New Flat Rate, our main objective has been to minimize the stress of selling services for contractors and increase their revenue,” Putnam said. “We’ve done this by providing an easy-to-use solution that presents the customers with multiple options to choose from. Through the efforts of our team, we’ve set the contractor up for success by increasing their sales and creating both business and personal freedom.”

The Barefoot Roundtable is a conference that brings all members of Service Roundtable, Service Nation Alliance, and associated members together to learn tools for business success and take their companies to the next level. Taking place April 5-7, attendees have access to the top contractors in the nation and learn from them and make connections

For more information on Barefoot Roundtable, please visit

For more information about The New Flat Rate, please visit


Heather Ripley
Ripley PR
(865) 977-1973

SOURCE The New Flat Rate

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