The New Flat Rate is a menu pricing and process development system designed to get contractors out of their financial problems. With thousands of done-for-you menus, pricing is no longer a chore. We were founded by struggling contractor, Rodney Koop, who spent years  in the myths of the industry. He spent thousands on sales training, best practice groups, flat rate pricing, and every other trick in the book, only to find himself more in a bind than before. One day, he noticed that his technician and son, Matt, was writing options for customers on every invoice. The result? When the customers were presented with options, they automatically upsold themselves and bought more than the company could have ever tried to sell them. That’s when Rodney founded The New Flat Rate. He found that if you add high value, low-cost items to your services, just like adding bacon to a cheeseburger, your customers naturally pick the higher value items with no sales pressure and no buyer’s remorse.