DRIVE

BUSINESS UNCENSORED 2021

High Level Business Conference for Service Providers

October 18-20, 2021 / Chattanooga, TN

DRIVE

At the Business Uncensored Conference, you’ll get tactical ways to advance your team, self, and business to the next level! PLUS, you’ll be able to connect with other TNFR members to learn the newest and best innovations. Networking together is a key element of Business Uncensored, and that’s why we focus on short, implementable sessions and long breaks for discussion and implementation.

GRAB YOUR TICKET BEFORE IT'S SOLD OUT!

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The Westin Hotel in Chattanooga - Business Uncensored

WHEN

October 18th-20th, 2021

WHERE

The Westin Chattanooga

801 Pine St, Chattanooga, TN 37402

CLICK HERE to reserve your room with our discounted rate!

PLUMBERS, ELECTRICIANS, HVAC CONTRACTORS:

Learn how to take your company to the next level!

  • One on one conversations with fellow contractors
  • Marketing insights
  • Increase service sales
  • Unleash your potential
  • Win back control in your company
  • Resolve to evolve

ABOUT THE 3RD ANNUAL BUSINESS UNCENSORED CONFERENCE

 

DRIVE YOUR MONEY! 

You’ve got no time to be stuck in neutral.  Shift it into first gear as we analyze the money of your company.  Turn your profit circle into the winner’s circle by getting a return on your investment and getting paid what you’re worth.

DRIVE YOUR MARKETING!

Accelerate your brand and measure the RPMs of your leads.  From direct response to online marketing, we will overhaul your marketing plan.  Take the governor off your bank account and watch the cash funnel in to your business.  We’ll show you how to speed through the slow season and pick up your friends along the way.

 

 

DRIVE YOUR TEAM!

Don’t be a backseat driver.  Get back in the driver’s seat, and DRIVE.  Learn how to hire, fire, and retain amazing workmanship in your company.  Develop skills to build freedom in your company and open up time in your day to day.

DRIVE YOUR PURPOSE!

Nervous about idling your business for two days? Learn what the Future of In-Home Services is in your industry. Develop a game plan and start working on it WHILE you’re at the conference. This isn’t leave it on the shelf information! It’s time to drive, and discover your purpose and that of your companies!

BUSINESS UNCENSORED AGENDA

 

 

October 18, 2021

Monday / 5:00 – 7:00

Start Your Engines!

Welcome reception and check In. Drinks, appetizers, and a great atmosphere to get to know one another.

Rodney Koop at Business Uncensored

October 19, 2021

Tuesday / 7:00 – 8:00

Fuel Up

Delicious full breakfast

DRIVE YOUR MONEY

8:00 – 8:45

Your Profit Circle

Speaker: Rodney Koop

  • How to get a return on your investment
  • Get paid what you’re worth
CEO and Founder of The New Flat Rate, Rodney is a motivational speaker, author, entrepreneur, and solutions based enthusiast. Over the last three decades, Koop has founded and sold HVAC, Electrical, and Plumbing service companies. Koop is a Master Electrician holding 10 unrestricted electrical licenses and has helped to write and qualify exam questions for state board testing. During his career, Koop has contributed numerous articles and industry assessments to multiple publications and recently authored his first book. Koop is dedicated to challenging all audiences to utilize their brains in creative ways for growing their companies. Working from a place of strength is Koop’s motto, where he believes success and advancement can be achieved with the right tools in our expertise. When he’s not advancing his company forward, Koop can be found on the trails riding one of his four-wheelers or traveling around the world with his wife Karen.

9:15 – 10:10

NEW Keys to Doubling & Tripling Your Service Tickets

Presenter: Matt Koop

  • Supercharge your service department
  • Learn what your service ticket should be
  • True dollar comparisons of installs vs service
Matt Koop knows the home service industry and is dedicated to propelling it forward. As vice president of training and implementation for The New Flat Rate, Matt coaches technicians along the path to reaching a 100 percent closing rate in an industry that is satisfied with an average of 68 percent. Koop’s career in home service began as an HVAC, plumbing, and electrical apprentice at the age of 15. Quickly rising in the ranks, he ran his own service truck for 10 years, pulling in annual revenues that were three-to-four times the industry average. Matt is considered an expert in geographically specific training and is now one of the most highly respected technician coaches in the nation. Today you will find him in service trucks, doing ride-alongs with technicians working in the trenches, 20-plus weeks per year across the U.S. and Canada, as well as hosting 2-day training workshops where he coaches and trains from the stage. In 2015, Koop was recognized as one of the the “Top 40, Under 40” in Air Conditioning, Heating & Refrigeration News. Outside of work, you’ll find Matt camping or enjoying time on the lake in his boat. His love for the outdoors comes from years in the woods as an Eagle Scout. A musician, Matt also enjoys playing bass guitar and the piano. Despite his business success, Matt considers his four children his greatest accomplishment. When not traveling and training, he enjoys coaching and watching them play sports.

10:40 – 11:30

Breakout Sessions

Group A –  What to Look for in Your Financials – Service Roundtable / Matt Michel will interview Pete Danielson

Service Roundtable
Group B – Making Money with Extended Diagnostics – Matt Koop
Matt Koop knows the home service industry and is dedicated to propelling it forward. As vice president of training and implementation for The New Flat Rate, Matt coaches technicians along the path to reaching a 100 percent closing rate in an industry that is satisfied with an average of 68 percent. Koop’s career in home service began as an HVAC, plumbing, and electrical apprentice at the age of 15. Quickly rising in the ranks, he ran his own service truck for 10 years, pulling in annual revenues that were three-to-four times the industry average. Matt is considered an expert in geographically specific training and is now one of the most highly respected technician coaches in the nation. Today you will find him in service trucks, doing ride-alongs with technicians working in the trenches, 20-plus weeks per year across the U.S. and Canada, as well as hosting 2-day training workshops where he coaches and trains from the stage. In 2015, Koop was recognized as one of the the “Top 40, Under 40” in Air Conditioning, Heating & Refrigeration News. Outside of work, you’ll find Matt camping or enjoying time on the lake in his boat. His love for the outdoors comes from years in the woods as an Eagle Scout. A musician, Matt also enjoys playing bass guitar and the piano. Despite his business success, Matt considers his four children his greatest accomplishment. When not traveling and training, he enjoys coaching and watching them play sports.
Group C – Understand Your Relationship with Money– Roger Daviston
Roger Daviston is a cognitive-behavioral specialist. That means he helps people change their thinking so they can improve their behavior and get a different result. Roger helps you build your business through better relationships, by growing people, and building high performing teams that work together in unity of purpose. Roger works in the entire system of the company culture. One grows a business by developing people, and growth starts with thinking differently.

11:30 – 1:00

Lunch

Full catered lunch and long break

DRIVE YOUR MARKETING

1:00 – 1:50

Getting Your Marketing Right

Presenter: Melody Chaney

  • Direct response vs online marketing
  • Where’s the real value?
  • How to measure lead generation
  • Building your brand
Rodney Koop at Business Uncensored

2:20 – 3:10

Slow Season Solutions

Presenter: Rodney Koop

  • Friendship marketing
  • Managing cashflow
Rodney Koop - CEO and Founder of The New Flat Rate, is a motivational speaker, author, entrepreneur, and solutions based enthusiast. Over the last three decades, Koop has founded and sold HVAC, Electrical, and Plumbing service companies. Koop is a Master Electrician holding 10 unrestricted electrical licenses and has helped to write and qualify exam questions for state board testing. During his career, Koop has contributed numerous articles and industry assessments to multiple publications and recently authored his first book. Koop is dedicated to challenging all audiences to utilize their brains in creative ways for growing their companies. Working from a place of strength is Koop’s motto, where he believes success and advancement can be achieved with the right tools in our expertise. When he’s not advancing his company forward, Koop can be found on the trails riding one of his four-wheelers or traveling around the world with his wife Karen.

3:45 – 4:30

Breakout Sessions

  • Group D: Fluid Dispatching: Rob Matheny
Rob Matheny - Owner of Reliablity Home.

3:45 – 4:30

  • Group E:  NEW Key Ingredients to Your Online Marketing: Steve Moon
Contractor - Owner of Moon Air

3:45 – 4:30

  • Group F:  Indoor Air Quality: John Ellis
As the owner of Dynamic Air Consulting, John works with clients on complex indoor air quality issues; and provides in-field coaching to HVAC professionals during the discovery, design, and implementation of IAQ solutions. With over 35 years in the HVAC industry, John has spent time in several industry unions, including those for sheetmetal workers, pipefitters, and the International Union of Operating Engineers. John has also served as Project Manager on large projects at hotels, prisons, water treatment plants, and hospitals. John’s passion for IAQ led him to a yearlong pilot study for the South Coast Air Quality Management District installing and testing High Performance Filtration for schools. Before John started his consulting company, he owned and operated So Cal Air Dynamics, a performance-based HVAC contracting company. Using a unique blend of building science and forensics, and mechanical science, his company helped create clean healthy indoor environments for clients with severe respiratory conditions and compromised immune systems. During his career, John has held numerous certifications including: Building Science, Indoor Air Quality, EPA Renovator, Residential & Commercial Air Balance, Commercial System Performance, Economizer Specialist, Level 1 Thermographer, and Quality Insulation Installation. John has also been active in trade organizations such as: National Comfort Institute (NCI); the Institute of Heating & Air Conditioning Industries (IHACI); and the Indoor Air Quality Association (IAQA). Currently, John is a Service Trainer for The New Flat Rate, providing onsite coaching to HVAC, plumbing and electrical companies. He is also an Instructor for Amana Brand Business Academy, Goodman Business Toolbox, and Daikin Comfort, teaching the Indoor Air Quality Principles Workshop.

5:30 – 8:30

Group Outing

This is going to be a HIT! We’ve rented out the ENTIRE Chattanooga Lookouts stadium for you! Featuring: games, prizes, food, drinks, + chill time with your fellow contractors! You may even see your face on the jumbo tron.

DRIVE YOUR TEAM

October 20, 2021

Wednesday / 7:00 – 8:00

Fuel Up

Delicious full breakfast

8:00 – 8:45

Keynote Speaker

Presenter: Christopher Gibbons

A story of how being a technician saved this man’s life.

Technician who uses The New Flat Rate's Menu Pricing System, and who has an incredible story.

9:15 – 10:05

Hire + Fire + Retain = Culture

Presenter: Danielle Putnam

  • Who do you really need on your team, and when do you need them by?
  • Navigate through the change management of building your team
Danielle Putnam is the President of The New Flat Rate and helped pioneer the company’s first of many products, the world’s first and only in-home menu selling system designed to put profit directly into the hands of Plumbing, Electrical, and HVAC contractors. Today Danielle oversees the daily operations of The New Flat Rate and is always excited to be a part of such a progressive company that allows her to be an innovative force for our industry’s growth. Currently she is serving on the Executive Board for Women in HVACR where she is honored to be a part of an influential group of women. Outside of the office Danielle enjoys spending time with her husband and their daughter, snowboarding, running and fine wines.

10:35 – 11:35

How Much is a New One?

Presenter: Matt Koop

  • Add-Ons for dummies
  • The big opportunity
  • Get paid for getting it right
Rodney Koop at Business Uncensored

11:35 – 1:00

Fuel Up

Delicious full lunch. Plenty of time to eat and learn from eachother

DRIVE YOUR PURPOSE

1:00 – 1:45

Build Freedom in Your Business

Presenter: Matt Koop

  • Member success
  • Increasing free time + cashflow
  • How to leave something behind
Rodney Koop at Business Uncensored

2:10 – 3:00

Future of In-Home Services 2.0

Presenter: Danielle Putnam

  • Opportunities in a changing world
  • Taking advantage of Fortune 500 lead generators
Danielle Putnam is the President of The New Flat Rate and helped pioneer the company’s first of many products, the world’s first and only in-home menu selling system designed to put profit directly into the hands of Plumbing, Electrical, and HVAC contractors. Today Danielle oversees the daily operations of The New Flat Rate and is always excited to be a part of such a progressive company that allows her to be an innovative force for our industry’s growth. Currently she is serving on the Executive Board for Women in HVACR where she is honored to be a part of an influential group of women. Outside of the office Danielle enjoys spending time with her husband and their daughter, snowboarding, running and fine wines.

3:20 – 4:30

Drive it Home

Presenter: Rodney Koop

  • 30 day jump start
  • Winning the race

 

Business Uncensored Sponsors

To your Success
Service Roundtable
Service Roundtable