Rodney Koop

Founder/ CEO

Been in the industry for 40+ years and a business owner for over 3 decades! Consequently, he brings a wealth of knowledge and an understanding of consumer purchasing habits that is literally unmatched. Rodney will be there to explain how and why The New Flat Rate works. He loves sharing how the menu pricing system is a game changer. Rodney also provides training and support to current customers. On the whole, Rodney is most passionate about his wife, 9 children, boating and, more recently, four-wheeling in the mud.

Linnea Hall

Customer/Sales Support

As a big believer in high quality customer service, Linnea takes pride in being the company’s first line of defense. From answering the phone, to helping in the sales department, Linnea brings her will-do attitude to work to help companies thrive and be successful. When she’s not in the office, you can find her spending time with her husband and two dogs at home. She also enjoys traveling and visiting new places.

Rosalyn Zock

Executive Assistant to Danielle Putnam

Rosalyn studied Sociology and Anthropology, so she is passionate about people and their cultures.  Rosalyn served in the Peace Corps as a Community Health Promoter in Telpaneca, Madriz, Nicaragua for 27 months (March 2015-June 2017), where she became fluent in Spanish. She recently joined our team as the Executive Assistant to our President, Danielle Putnam.  When Rosalyn is not at The New Flat Rate, she is teaching ballet classes at The Creative Arts Guild, volunteering in the community, or snuggling with her cat, Masa (which means dough in Spanish) with a steaming cup of coffee in hand.  Rosalyn’s life goal is to make people smile and to learn something new every day.

Danielle Putnam

President

Danielle has experience in everything from business development and management to operations and technology. Therefore, she handles the day to day operations, marketing, advertising and quality control for The New Flat Rate. In brief, Danielle and her team will take the pressure off of you and will build you a menu pricing system. As a result, equipping your company for success from the start. Danielle loves to help companies grow, turn ideas into action plans, snowboard and soak up sunshine.

Russ Franklin

Training & Implementation

Russ has a background in service company sales and his early roots began as an HVAC technician. Therefore, he’s a great addition to the training department. His spare time is spent hunting and fishing, and at the shooting range, let’s just say he loves the outdoors.

Yomi Bamidele

Training Department Coordinator

With over a decade in academia, and currently working on His Doctorate, Yomi brings a wealth of knowledge in Curriculum and Structural design which is integral to the development of The New Flat Rate’s Training Department. His excellent customer service and organizational skills coupled with His meticulousness even in unfavorable conditions will provide our clients and staff with the resource and support needed to be outstanding in the industry. When Yomi isn’t working or studying, you can find Him volunteering at His local church, listening to music, or simply enjoying His own company at home.

Matt Koop

Vice President

Matt has risen through the ranks from apprentice to HVAC and Plumbing service technician to technical developer of The New Flat Rate’s (TNFR) menu pricing system. In short, he currently serves as VP of Training & Implementation for TNFR. Throughout his career, he has expanded his expertise through professional training with industry leaders. When he’s not working you can find him on the porch grilling and spending time with his family.

Colby Henton

Sales & Communications

Coming from an engineering background, Colby brings an analytical approach and open mindset to The New Flat Rate team. Developing relationships with customers by understanding their struggles, Colby loves introducing them to the menu pricing system. You can find Colby grilling out on his Big Green Egg just about every night, and if ask nicely, he is sure to serve you something delicious!

Suzanne Wedeven

Success Coach

Suzanne is an experienced dispatcher for her husbands Plumbing and HVAC service company in West Michigan, who has successfully implemented The New Flat Rate, so she speaks from experience, as well as her own personal and professional development. Additionally, after spending 24-years in Human Resources with a computer systems, project management, and change management background, Suzanne aligns leaders with their vision and future of their organization and assists in building the capabilities and execution of key strategies to transform cultures with creative, innovative solutions offered by The New Flat Rate. Her mission is to help leaders and technicians be happier and successful using the most efficient and effective path possible. When Suzanne is not in the office, she enjoys traveling and spending time with her family.

Kristy Hardin

Executive Assistant

Kristy brings a vibrant personality and a multi-faceted skill-set. With a background in finance, customer service, and a keen sense for detail, our executive team will benefit greatly. Outside of the office, Kristy has an adventurous spirit! Therefore, she loves volunteering to make our community the best it can be. She focuses on families and their importance in communities.

Jessica Cox

Customer Fulfillment Manager

With her strong multitasking and organizational skills, Jessica ensures that client orders are properly received, processed and delivered. She is the go-to girl with any pricing updates, book orders and digital book conversions. When she is not working, she enjoys spending time with her husband and watching their two daughters on the volleyball and tennis courts.

Lis Martinez

Accounting

Lis joined our team in April 2019 in the Membership and Accounting Team. With her many years of experience in administration and accounting, Lis overseeing all the administrative functions in the office. She directly handles all financial matters such as client billing, accounts payable and banking. If you have a “money” question, she’s your point of contact! Also, sets up member records, helps with filling our training classes and organizes local training events. Any administrative issues you have her way and she’d be happy to help you.

In her spare time, Lis volunteers time giving back to her community with young kids and teenagers, partnering with Christ Karate Do and Family Frame Works. She loves to spend time with her family and enjoys water sports.

Melody Chaney

Creative Director

Starting as a dispatcher in our HVAC Service company, Melody learned the ropes early on. After implementing her “can-do” attitude, she quickly rose above and beyond becoming our creative asset. Diving into the creation of our online video content, she brings educational training and informative videos directly to you. Melody loves to help The New Flat Rate bring the menu pricing system all over the U.S.A. Furthermore, when she’s not at the computer, she is traveling, and exploring cities with her husband.