Our Story…

Did you know that over 100 Million Dollars has been spent teaching Plumbers and HVAC Techs to sell and upsell in the home? Did you know that they still do not sell and upsell in the home? After 20 years of trying to get service men and women to sell in the home I gave up. And in doing so I accidently stumbled on the secret to success in sales: The Menu!

Give your technicians The New Flat Rate Menu Pricing System and never again have to say, “Why didn’t you sell them something else?”

The first selling tool that actually sells. Probably the only selling tool that actually sells.


Our Mission: 

To equip contractors with a system that takes the pressure off their technicians to sell, is easy to implement, and doubles their service sales. To be the most profitable pricing system for our members.

Here To Serve You

Rodney Koop

Rodney Koop

Founder/ CEO

Been in the industry for 40+ years and a business owner for over 3 decades! He brings a wealth of knowledge and an understanding of consumer purchasing habits that is literally unmatched. Rodney will be there to explain how and why The New Flat Rate works and to provide training and support related to current members. Rodney is most passionate about his wife, 9 children, boating and, more recently, four-wheeling in the mud.

 

Gina Jennings

Gina Jennings

Membership & Accounting

With her many years of experience in accounting, Gina oversees Membership and Accounting, which includes setting up member records and helps with filling our training classes. If you have questions about your account, she is the one who will help you. You most likely will talk to her when you call in to the office. She truly loves to help people. In her spare time, she loves to spend time with her family, spoil her cat and indulge in her crafty side by making wreaths.

Dave Winiarski

Dave Winiarski

Sales and Communications

With over 20 years in service industries; and extensive experience as a handyman and remodeler, Dave brings a broad range of business experience to The New Flat Rate team. With expertise in Operations, Quality, Project, Process, Inventory and Logistics management, as well as Customer Service/Relations, Vendor/Contractor Management and Change Management; Dave helps small business owners and managers find solutions to their business challenges and utilize The New Flat Rate products to drive improvements. In his spare time, Dave can be found traveling and enjoying the outdoors with his wife and their two retired racing greyhounds.

Danielle Putnam

Danielle Putnam

President

Having experience in everything from business development and management to operations and technology, Danielle handles the day to day operations, marketing, advertising and quality control for The New Flat Rate. Danielle and her team will take the pressure off of you and will build your menu pricing system, ensuring you’re equipped for success from the start. Danielle loves to help companies grow, turn ideas into action plans, snowboard and soak up sunshine.

Russ Franklin

Russ Franklin

Training & Implementation

Russ has a background in service company sales and his early roots began as an HVAC technician, making him a great addition to the training department. His spare time is spent hunting and fishing, and at the shooting range, let’s just say he loves the outdoors.

Jessica Cox

Jessica Cox

Customer Fulfillment Manager

With her strong multitasking and organizational skills, Jessica ensures that client orders are properly received, processed and delivered. She is the go-to girl with any pricing updates, book orders and digital book conversions. When she is not working, she enjoys spending time with her husband and watching their two daughters on the volleyball and tennis courts.

Melissa Wirkkala

Melissa Wirkkala

Marketing & Events Manager

The New Flat Rate engages with contractors across the country in a real way with live events and Melissa is the driving force that makes these events a success. From early stage event planning, logistics and into promotions, she’s the one who will help make sure you are aware of the opportunities for engaging in high-impact business growth. Currently she manages four annual business seminars for contractors interested in learning more about what we do called, “The Future of Flat Rate Pricing” and one large high level coaching event called, “Business 101 Uncensored”, for our existing members.

Outside of work she enjoys traveling, wine tasting, concerts, the Seattle Seahawks and spending quality time with the people she loves.

 

Matt Koop

Matt Koop

Vice President

Matt has risen through the ranks from apprentice to HVAC and Plumbing service technician to technical developer of The New Flat Rate’s (TNFR) menu pricing system. He currently serves as VP of Training & Implementation for TN FR. Throughout his career, he has expanded his expertise through professional training with industry leaders. When he’s not working you can find him on the porch grilling and spending time with his family.

Colby Henton

Colby Henton

Sales & Communications

Coming from an engineering background, Colby brings a very analytical approach and open mindset to The New Flat Rate team. He is able to develop relationships with customers across the country by understanding their struggles and introducing them to The New Flat Rate system. You can find Colby grilling out on his Big Green Egg just about every night, and if ask nicely, he is sure to serve you something delicious!

Ryan Borgen

Ryan Borgen

Accounts Specialist

Ryan is our newest staff member on our Operations team. Having a degree in management, Ryan is great with processes and account details and is an excellent addition to helping with software concerns and updates. He is looking forward to helping our contractors and technicians succeed in the field. When Ryan is not in the office, he is spending time with his wife and enjoying life.

Melody Chaney

Melody Chaney

Creative Director

Starting as a dispatcher in our HVAC Service company, Melody learned the ropes early on. After implementing her “can-do” attitude, she quickly rose above and beyond becoming our creative asset. Diving into the creation, direction, shooting and editing of our online video content, she brings educational training and informative videos directly to you. When she’s not at the computer, she is traveling, biking, and exploring cities with her husband.

Leo Morales

Leo Morales

Training & Implementation

Bringing process development, advanced training, and industrial sales experience to our team. Leo is enriching our training department by streamlining communications and dedicating quality time to our members in order for them to be more efficient in the field. Moving with his family from Michigan with boat in tow, when he’s not at work, Leo can be found on the water.

Kristy Hardin

Kristy Hardin

Executive Assistant

Kristy brings a vibrant personality and a multi-faceted skill-set. With a background in finance, customer service, and a keen sense for detail, our executive team will benefit greatly. Outside of the office, Kristy has an adventurous spirit and loves volunteering to make our community the best it can be with a focus on families and their structural importance in communities.

Michelle Thomas

Michelle Thomas

Customer Service

With years of customer service experience in the HVAC wholesale industry, Michelle’s upbeat, can do attitude  makes her the perfect addition to our team. She is dedicated to helping service companies find the success they have always dreamed of. In her spare time she likes to trout fish in the Blue Ridge mountain streams and volunteer with her local church and giving back to her community.

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