Our Story

Did you know that over 100 Million Dollars has been spent teaching Plumbers and HVAC Techs to sell and upsell in the home? Did you know that they still do not sell and upsell in the home? After 20 years of trying to get service men and women to sell in the home I gave up. And in doing so I accidently stumbled on the secret to success in sales: The Menu!

Give your technicians The New Flat Rate Menu Pricing System and never again have to say, “Why didn’t you sell them something else?”

The first selling tool that actually sells. Probably the only selling tool that actually sells.

Voted #1 Two Years in a Row by Contracting Business
10,800 Service Calls Per Week And Counting
Contractors Gain Revenue

Here To Serve You

Rodney Koop - Founder/CEO
Rodney Koop Founder/CEO

Been in the industry for 40+ years and a business owner for over 3 decades! He brings a wealth of knowledge and an understanding of consumer purchasing habits that is literally unmatched. Rodney will be there to explain how and why The New Flat Rate works and to provide training and support related to current members. Rodney is most passionate about his wife, 9 children, boating and, more recently, four-wheeling in the mud.

Danielle Putnam - President
Danielle Putnam President

Having experience in everything from business development and management to operations and technology, Danielle handles the day to day operations, marketing, advertising and quality control for The New Flat Rate. Danielle and her team will take the pressure off of you and will build your menu pricing system, ensuring you’re equipped for success from the start. Danielle loves to help companies grow, turn ideas into action plans, snowboard and soak up sunshine.

Matt Koop Vice President/ Training & Implementation

Matt has risen through the ranks from apprentice to HVAC and Plumbing service technician to technical developer of The New Flat Rate’s (TNFR) menu pricing system. He currently serves as VP of Training & Implementation for TNFR. Throughout his career, he has expanded his expertise through professional training with industry leaders. When he’s not working you can find him on the porch grilling and spending time with his family.

Kristy Hardin Executive Assistant

As the newest part of our team, Kristy brings a vibrant personality and a multi-faceted skill-set.  With a background in finance, customer service, and a keen sense for detail, our executive team will benefit greatly. Outside of the office, Kristy has an adventurous spirit and loves volunteering to make our community the best it can be with a focus on families and their structural importance in communities.

Leo Morales Training & Implementation

Bringing process development, advanced training, and industrial sales experience to our team.  Leo is enriching our training department by streamlining communications and dedicating quality time to our members in order for them to be more efficient in the field.  Moving with his family from Michigan with boat in tow, when he’s not at work, Leo can be found on the water.

Melody Koop - Creative Director
Melody Chaney Creative Director

Starting as a dispatcher in our HVAC Service company, Melody learned the ropes early on. After implementing her “can-do” attitude, she quickly rose above and beyond becoming our creative asset. Diving into the creation, direction, shooting and editing of our online video content, she brings educational training and informative videos directly to you. When she’s not at the computer, she is traveling, biking, and exploring cities with her husband.

Jessica Cox
Jessica Cox Customer Fulfillment Manager

With her strong multitasking and organizational skills, Jessica ensures that client orders are properly received, processed and delivered. She is the go-to girl with any pricing updates, book orders and digital book conversions. When she is not working, she enjoys spending time with her husband and watching their two daughters on the volleyball and tennis courts.

Gina Jennings Communications Assistant

New to the sales team, Gina is in charge of Lead Management, scheduling and also helps with filling our training classes. She also works with accounting to help keep our customer’s records accurate. You most likely will talk to her when you call in to the office. She truly loves to help people. In her spare time, she loves to spend time with her family, spoil her cat and indulge in her crafty side by making wreaths.

Connie Carter Communications

With years of sales and lead generation experience, Connie is competent in her efforts on our team.  She is fully dedicated to finding service companies that need that extra hand in being successful and having the company they’ve always dreamed of.  It’s her joy to see you succeed.  Connie’s spare time is spent faithfully following her Florida Gators football team around the southeast.  When the Gators are in off season, you will find her taking a solo stand up paddle boarding trip or hiking with her husband around the foothills of the Appalachian.

Michelle Thompson Editorial Assistant

New to the service industry, Michelle’s love and talent for writing enables us to consistently produce content of relevance for the industry, as well as benefiting our exclusive members.  With a background in creative coordination and graceful ability to put into words what’s in our heads, her skills will propel our efforts forward.  When she’s not typing away in the office, she’s sitting on her deck, drinking coffee, and shooting the snapping turtles that are constantly munching on her catfish.

Ryan Borgen Accounts Specialist

Ryan is our newest staff member on our Operations team.  Having a degree in management, Ryan is great with processes and account details and is an excellent addition to helping with software concerns and updates.  He is looking forward to helping our contractors and technicians succeed in the field.  When Ryan is not in the office, he is spending time with his wife and enjoying life.