WE’RE HIRING!
We are a software company based in Dalton, GA, with an app that helps HVAC, Electrical, and Plumbing contractors price their services more effectively. Our mission is to help contractors and entrepreneurs implement proven processes that improve profitability and create long-term stability.
We provide a suite of sales and communication systems used by companies worldwide, along with comprehensive coaching and training programs to help them maximize results.
Resumes & cover letters should be sent to: Cynthia@thenewflatrate.com
CHECK OUT THE POSITIONS AVAILABLE BELOW! (Click to open)
-
Director of Sales
We’re Hiring: Director of Growth (Sales)
Company: The New Flat Rate (TNFR)
Location: Dalton, Georgia — In-office required during the initial 90-day period; hybrid flexibility may be available thereafter
Employment Type: Full-TimeAbout the Role
The New Flat Rate is looking for a Director of Sales to build, lead, and own our sales engine.
We're at a stage where growth requires more than individual effort and great salespeople. We need a disciplined, measurable, and repeatable sales system that consistently turns qualified opportunities into new customers and revenue.
This is a hands-on sales leadership role.
You'll be responsible for the day-to-day performance of Sales while also building the processes, people, technology, coaching, and accountability necessary for TNFR to scale.
You'll own the sales number, pipeline health, forecasting, conversion performance, and development of the sales team. You'll work closely with Marketing and company leadership to ensure qualified opportunities move through a clearly defined sales process and that leadership has an accurate picture of what's happening in the pipeline.
And when necessary, you'll sell.
We're looking for someone who is as comfortable coaching a salesperson, reviewing a pipeline, and analyzing conversion data as they are stepping into a sales conversation and helping close business.
About The New Flat Rate
The New Flat Rate is a software, training, and business-development company serving contractors in the skilled trades, including HVAC, plumbing, electrical, and other home-service industries.
Our mission is simple:
Keeping Families Together By Making Businesses More Profitable.
We help contractors improve profitability and create stronger businesses through pricing systems, software, training, coaching, and field support.
Our core values are:
Innovative — We continuously improve our systems, products, and approach.
Helpful — We equip our customers and teammates with the tools and support they need to succeed.
Driven — We take ownership, pursue results, and hold ourselves accountable.
Ambassador — We represent TNFR's mission and values well, internally and externally.
What You'll OwnRevenue Performance
You will be accountable for achieving TNFR's new-sales and new recurring-revenue targets.
You'll translate company revenue goals into measurable sales targets, monitor performance weekly, identify gaps early, and lead corrective action when results are off track.
You won't simply report the sales number.
You'll own it.
The Sales Process
Build, document, implement, and continuously improve a repeatable sales process from qualified opportunity through closed business.
You'll establish clear standards for:
- Sales qualification
- Discovery
- Demo preparation and execution
- Follow-up
- Pipeline stages
- CRM documentation
- Objection handling
- Closing
- Closed-lost analysis
- Lead reactivation
The goal is a sales process that produces predictable results and can scale as the team grows.
Sales Team Leadership
Lead the daily execution of the sales team.
You'll:
- Establish clear expectations and KPIs
- Conduct pipeline and performance reviews
- Coach salespeople using actual calls, demos, and results
- Identify performance gaps and address them quickly
- Help recruit, onboard, and ramp future sales talent
- Create a culture of accountability and continuous improvement
- Ensure every salesperson understands what's expected and where they stand
Pipeline & Forecasting
Create a pipeline leadership can trust.
You'll ensure opportunities are properly managed, next steps are clear, follow-up happens consistently, and CRM data reflects reality.
You'll own sales forecasting and communicate clearly:
Where are we against target?
What's likely to close?
Where is the pipeline breaking down?
What are we doing about it?
Conversion
You'll continuously work to improve the effectiveness of TNFR's sales process.
That includes monitoring and improving:
- Demo attendance
- Demo-to-sale conversion
- Follow-up effectiveness
- Sales cycle length
- Deal velocity
- Average sale value
- Lost-sale reasons
You'll use data, call reviews, coaching, and experimentation to identify what's working and what needs to change.
Marketing-to-Sales Alignment
Partner closely with Marketing to create a clear and measurable handoff between demand generation and Sales.
Together, the teams will maintain clear definitions for leads, qualified opportunities, and sales-ready prospects while establishing feedback loops around lead quality, messaging, objections, customer profiles, and conversion.
Marketing generates demand.
Sales owns converting qualified demand into revenue.
Sales Infrastructure
Build the systems required to scale the sales organization, including:
- Sales playbook
- CRM standards
- Sales dashboards and scorecards
- Scripts and talk tracks
- Coaching processes
- Sales onboarding
- Performance expectations
- Pipeline-management standards
- Compensation recommendations
- Sales technology and tools
We want to build a sales organization that becomes more predictable and effective as TNFR grows.
What Success Looks Like
Success in this role means TNFR develops a predictable, measurable, and scalable sales engine.
Leadership can clearly see:
- How much qualified pipeline exists
- How pipeline translates into expected revenue
- How many opportunities are progressing through Sales
- How effectively demos are converting
- Why opportunities are being won or lost
- Whether Sales is on pace to achieve its targets
- What actions are being taken when performance falls behind
Most importantly, TNFR consistently produces new customers and revenue through a repeatable sales process rather than relying on individual heroics.
What We're Looking For
We're looking for a builder and operator, not simply an administrator of an established sales team.
You may be a strong fit if you have:
- 5+ years of progressive B2B sales experience
- Demonstrated sales leadership or management experience
- Experience building or significantly improving a sales process
- A documented history of achieving and growing revenue targets
- Experience coaching salespeople and improving performance
- Strong pipeline-management and forecasting skills
- Experience working within a CRM such as HubSpot
- Strong understanding of sales metrics and conversion funnels
- Experience recruiting, onboarding, or developing sales talent
- The ability and willingness to personally sell when necessary
- Strong communication and cross-functional leadership skills
Experience selling SaaS, subscription, membership, consulting, training, or other recurring-revenue solutions is highly valuable.
Experience with HVAC, plumbing, electrical, home services, or the skilled trades is a plus, but not required.
A bachelor's degree is preferred; equivalent demonstrated experience will be considered.
The Person Who Will Thrive Here
You'll likely thrive at TNFR if you:
- Take ownership instead of waiting for direction
- Are comfortable being measured by results
- Use data to identify problems instead of explaining them away
- Enjoy coaching and developing people
- Can move comfortably between strategy and execution
- Build processes instead of relying on heroics
- Address accountability issues directly
- Are willing to roll up your sleeves and sell
- Can build structure in an entrepreneurial environment
- Want to build something rather than inherit something already finished
Why Join The New Flat Rate?
You'll have the opportunity to build and shape the sales organization during an important stage of TNFR's growth.
You'll work directly with company leadership, have meaningful influence over how the sales organization operates, and help create the revenue engine that supports TNFR's next stage of growth.
Benefits include:
- Competitive base salary plus performance-based compensation
- Health, dental, vision, and other voluntary benefits
- 401(k) with company match
- Paid time off and paid holidays
- Cell phone allowance
- Gym membership allowance
- Continuing education allowance
- Family-friendly work environment
- A mission-driven culture where your work has a visible impact
Job Type: Full-time
Benefits:
- Referral program
Experience:
- sales leadership: 3 years (Required)
Work Location: In person
-
Sales SuperStar
This is a full-time SaaS sales specialist, facilitating Zoom demos of the TNFR app/services to field service companies.
TNFR seeks a relationship-based selling superstar to genuinely connect with prospects and provide solutions.
You possess these great character traits:
· Compassion
· Confidence
· Product knowledge
EXPECTATIONS INCLUDE:
· Comfortable with generating leads
· Excel at meeting or exceeding sales goals
· Help to negotiate contracts with prospective clients
· That you will: Follow up, Follow up, Follow up!
· Be willing to provide weekly and monthly reports
· Be a superstar at sales presentations to a range of prospective clients
· Develop and maintain a prospect database
Are you competitive? Are you a relationship-builder? Do you excel at public speaking and communicating? Do you like to solve problems for people? Then TNFR is looking for you!!!
Want to take a closer look?
We’re The New Flat Rate, located in Dalton, GA, the #1 Retail Pricing Generator for small to medium sized service providers around the world. A leading cloud-based and mobile SaaS provider in the HVAC, Electrical, Plumbing, IAQ and Chimney industries. Our platform is focused on automating the sales cycle for our members so they can grow their businesses from a position of strength.
Trusted by field service companies in all 50 States plus four Provinces of Canada, our software helps bring new money into the trades to support entrepreneurship - Our system has poured over $2B in new revenue into these industries since 2011. www.thenewflatrate.com
How You'll Make a Difference:
You're looking for a new challenge where you feel confident your love of serving customers, technology, automation, and problem solving will be noticed and appreciated.
With a competitive nature and a thirst for constant improvement and reaching goals, you’ll thrive in this position.
P.S. Rather than sending me your resume, I’d prefer to have you send me a quick 2-minute video of how you overcame your biggest career objections. send to: cynthia@thenewflatrate.com
P.S.S. If making less than $100k is appealing to you, don’t apply…WHY? Because a true top producer could hit $200k.
If you have a phone phobia, meaning the idea of making 50 calls a day makes you want to cry don’t even apply - but if you wake up and say where’s my cup of coffee and phone so I can make my next friend…you can knock it out of the park! -
Sales Support / Account Executive
We’re Hiring: Sales Support / Account Executive
Job Title: Sales Support / Account Executive
Department: Growth
Location: In person
Employment Type: [Full-Time]Job Summary:
The New Flat Rate (TNFR) is seeking a high-performing, self-starter Sales Representative/Account Executive to join our results-driven sales team. In this role, you'll be responsible for driving customer acquisition through product demos, lead acquisition and conversion, obtaining referrals and exceptional relationship-building.
You’ll begin with intensive training by working in a Sales Support capacity - quickly moving to Sales Representative – within three months.
We’re looking for a self-motivated, energetic closer who can deliver consistent performance and hit daily, weekly, and monthly sales targets. This role is ideal for someone who thrives in a fast-paced environment and takes pride in exceeding expectations.
This is very much an individual role where your natural, thriving zone of competition works well because you will achieve and excel beyond your personal goals while still contributing to a team and enjoying collaboration.
Key Responsibilities in Sales Support:
Desired skillet includes - positive phone presence, experience in cold and warm outbound calling, proficient in Microsoft Office programs, familiarity with HubSpot or similar CRM, typing speed of 50 wpm minumum.
- Front line follow-up/booking sales demos and appointments
- Including texting/email/phone communications
- Use Zoom for phone calls/video communication
- Use AI outbound auto-dialing system
- Minimum of 80 outbound calls daily
- Contacting leads from ads and tradeshows; consistently following-up to schedule demos for sales department
- Track sales department calendar
- Reschedule/delay meetings as-needed
- Use of HubSpot CRM, Google Calendar, Calendly
- Follow up with phone calls and emails on non-sold leads to resend through sales funnel
- General question answering
- Advanced techniques in communication
- Attend weekly team trainings and daily huddles
After completing your training in the Sales Support Role, you will be advanced to Sales Representative where you will:
- Conduct a minimum of 3 product demos per day with prospective customers.
- Maintain a 40% closing rate on qualified opportunities.
- Close a minimum of 1 sale per day, contributing to team and company revenue goals.
- Follow up on inbound leads and actively engage in outbound outreach to maintain a healthy pipeline.
- Understand and communicate TNFR’s value proposition clearly and effectively to various customer personas.
- Utilize CRM tools [Hubspot] to manage leads, log activities, and track opportunities through the sales funnel.
- Collaborate with marketing and support teams to optimize lead quality and customer onboarding.
- Continuously improve sales tactics through coaching, training, and feedback loops.
KPIs & Performance Expectations:
- Demos Per Day: 3 minimum
- Closing Rate: 40% or higher
- Sales Per Day: 1 minimum
- Pipeline Management: Timely and accurate updates within the CRM
- Follow-Up: Prompt, consistent follow-up to move prospects to decision
Qualifications:
- 2+ years of experience in a sales role, ideally in B2B, SaaS, or service-based sales.
- Proven track record of meeting or exceeding sales targets.
- Strong verbal and written communication skills.
- Comfortable with Zoom, online demos, and digital sales environments.
- CRM proficiency (e.g., HubSpot, Salesforce, or similar).
- High-energy, coachable, and self-motivated team player.
- Willingness to conduct sales demos as-needed outside the typical 8-5 day.
Preferred Experience:
- Experience selling into the home service or contractor industries.
- Familiarity with value-based selling or consultative sales approaches.
- Understanding of The New Flat Rate model or similar pricing systems.
Why Join TNFR?
At The New Flat Rate, we’re not just selling a product—we’re transforming the way service businesses operate. As a Sales Representative, you’ll be a frontline driver of that mission, with clear goals, a supportive team, and the tools you need to succeed. If you’re a closer who thrives on challenge and impact, we want you on our team.
Benefits:
- Base salary plus uncapped commission
- Major medical insurance
- Vision and dental coverage
- Paid time off (PTO) plus paid holidays
- 401(k) with company match
- Child care contribution plan
- Cell phone reimbursement
- Gym membership reimbursement
- Continuing education allowance
- Positive, team-focused culture
- Opportunities for growth and advancement
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- Why are you a sales professional? What sets you apart?
Work Location: In person