WE’RE HIRING!

We’re Hiring: Vice President of Growth (Sales)

Location: Dalton, GA (in-office preferred)

The New Flat Rate is seeking a Vice President of Growth to own and scale our revenue engine. This is a senior executive role for a proven sales leader who can architect strategy, build high-performing teams, and drive predictable, sustainable growth.

This role is accountable for outcomes—not activity. You will partner directly with the CEO and executive leadership team to shape go-to-market strategy, optimize sales performance, and lead the organization through its next phase of growth.

About The New Flat Rate

The New Flat Rate (TNFR) is a growth-oriented software and coaching company serving the skilled trades. We help contractors build stronger, more profitable businesses through better pricing systems, tools, and leadership.

As VP of Growth, you will embody TNFR’s core values:

• Innovative – Continuously improving systems, strategy, and execution

• Helpful – Equipping teams with clarity, tools, and support to win

• Driven – Owning results and pushing for excellence

• Ambassador – Representing TNFR’s mission, values, and vision internally and externally

What You’ll OwnRevenue Strategy & Go-to-Market Leadership

• Own and execute the company’s revenue and growth strategy

• Translate company vision and goals into clear sales plans, forecasts, and priorities

• Partner with the CEO and leadership team on pricing, positioning, and go-to-market decisions

• Establish forecasting discipline and performance visibility across the sales organization

Sales Execution & Business Development

• Oversee pipeline health, deal strategy, and conversion efficiency

• Support and close strategic or high-value opportunities as needed

• Continuously refine the sales process for speed, clarity, and scalability

• Represent TNFR at key industry events, partnerships, and strategic conversations

Team Leadership & Accountability

• Build, lead, and develop a high-performing sales organization

• Hire, coach, and hold leaders and reps accountable to clear expectations and KPIs

• Create a disciplined, competitive, and values-aligned sales culture

• Implement rhythms of accountability, coaching, and performance improvement

How Success Is Measured

• Revenue growth and forecast accuracy

• Pipeline quality, conversion rates, and deal velocity

• Sales productivity and performance consistency

• Customer acquisition efficiency

• Team development, engagement, and retention

(You will help define and refine the scorecard—not simply report on it.)

Who We’re Looking For

• 7+ years of progressive experience in sales leadership, with executive-level accountability

• Proven ability to scale teams, systems, and revenue in a growth environment

• Strong command of sales metrics, forecasting, and performance management

• Strategic thinker who can move seamlessly between vision and execution

• Confident, clear communicator who leads with accountability and trust

• Competitive, disciplined, and resilient under pressure

Bachelor’s degree preferred; equivalent experience considered.

Why Join TNFR

• Executive-level ownership and influence

• Performance-based upside aligned with results

• Opportunity to build, shape, and scale a meaningful growth engine

• Clear runway for expanded leadership as the company grows

This role has a seat at the leadership table. The VP of Growth is expected to own outcomes, challenge assumptions, and help shape the future of the company—not simply manage a department.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Work Location: In person

Apply Now

We’re Hiring: Sales Support / Sales Representative

Job Title: Sales Support / Sales Representative
Department: Sales
Reports To: VP of Growth and Marketing
Location: [Remote / On-site / Hybrid]
Employment Type: [Full-Time]

Job Summary:

The New Flat Rate (TNFR) is seeking a high-performing Sales Representative to join our results-driven sales team. In this role, you'll be responsible for driving customer acquisition through product demos, lead conversion, and exceptional relationship-building.

You’ll begin with intensive training by working in a Sales Support capacity - quickly moving to Sales Representative – within three months.

We’re looking for a self-motivated, energetic closer who can deliver consistent performance and hit daily, weekly, and monthly sales targets. This role is ideal for someone who thrives in a fast-paced environment and takes pride in exceeding expectations.

This is very much an individual role where your natural, thriving zone of competition works well because you will achieve and excel beyond your personal goals while still contributing to a team and enjoying collaboration.

Key Responsibilities in Sales Support:

Desired skillet includes - positive phone presence, experience in cold and warm outbound calling, proficient in Microsoft Office programs, familiarity with HubSpot or similar CRM, typing speed of 50 wpm minimum.

• Front line follow-up/booking sales demos and appointments; Including texting/email/phone communications
• Use Zoom for phone calls/video communication
• Use AI outbound auto-dialing system
• Minimum of 80 outbound calls daily
• Contacting leads from ads and trade shows; consistently following-up to schedule demos for sales department
• Track sales department calendar
• Reschedule/delay meetings as-needed
• Use of HubSpot CRM, Google Calendar, Calendly
• Follow up with phone calls and emails on non-sold leads to resend through sales funnel
• General question answering
• Advanced techniques in communication
• Attend weekly team trainings and daily huddles

After completing your training in the Sales Support Role, you will be advanced to Sales Representative where you will:

• Conduct a minimum of 3 product demos per day with prospective customers.
• Maintain a 25% closing rate on qualified opportunities.
• Close a minimum of 1 sale per day, contributing to team and company revenue goals.
• Follow up on inbound leads and actively engage in outbound outreach to maintain a healthy pipeline.
• Understand and communicate TNFR’s value proposition clearly and effectively to various customer personas.
• Utilize CRM tools [Hubspot] to manage leads, log activities, and track opportunities through the sales funnel.
• Collaborate with marketing and support teams to optimize lead quality and customer onboarding.
• Continuously improve sales tactics through coaching, training, and feedback loops.

KPIs & Performance Expectations:

• Demos Per Day: 3 minimum
• Closing Rate: 25% or higher
• Sales Per Day: 1 minimum
• Pipeline Management: Timely and accurate updates within the CRM
• Follow-Up: Prompt, consistent follow-up to move prospects to decision

Qualifications:

• 2+ years of experience in a sales role, ideally in B2B, SaaS, or service-based sales.
• Proven track record of meeting or exceeding sales targets.
• Strong verbal and written communication skills.
• Comfortable with Zoom, online demos, and digital sales environments.
• CRM proficiency (e.g., HubSpot, Salesforce, or similar).
• High-energy, coachable, and self-motivated team player.

Preferred Experience:

• Experience selling into the home service or contractor industries.
• Familiarity with value-based selling or consultative sales approaches.
• Understanding of The New Flat Rate model or similar pricing systems.

Why Join TNFR?

At The New Flat Rate, we’re not just selling a product—we’re transforming the way service businesses operate. As a Sales Representative, you’ll be a frontline driver of that mission, with clear goals, a supportive team, and the tools you need to succeed. If you’re a closer who thrives on challenge and impact, we want you on our team.

Benefits:

• Base salary plus commission
• Major medical insurance
• Vision and dental coverage
• Paid time off (PTO) plus paid holidays
• 401(k) with company match
• Child care contribution plan
• Cell phone contribution
• Gym membership
• Continuing education allowance
• Positive, team-focused culture
• Opportunities for growth and advancement

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k) matching
• Cell phone reimbursement
• Dental insurance
• Health insurance
• Opportunities for advancement
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Dalton, GA 30721

Apply Now