Truck Stock
Free contractor pricing tools, templates & training
Everything you need, already on the truck.
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35 free tools & templates119 videos & episodes100+ articles on the blog$0 always free
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HVACTune-ups, capacitors, proposals, maintenance agreements and HVAC pricing.26 free resources →PlumbingWater heaters, proposals, service agreements and plumbing checklists.24 free resources →ElectricalPanel upgrades, electrical pricing and safety checklists.22 free resources →
Start here: three steps to better pricing
1Know your numberEvery price starts with your billable hour. Find yours in two minutes.Open the calculator →2Build your menuTurn one task into five options, priced from your own numbers.Get the template →3Present itFive short lessons on showing options without selling.Start the bootcamp →
Most popular
What contractors download most
Truck Roll Cost CalculatorSee what one service call costs you before the repair starts.Get it free →
Billable Hour CalculatorFind what one hour of your tech’s time really costs your shop.Get it free →
Ultimate List of Wow Factor IdeasSmall touches that leave customers talking.Get it free →
How to Sell a Service Agreement in 10 SecondsThe short script techs can use on every call.Get it free →
Pricing Playbook: The Psychology of PricingWhy homeowners choose the way they do, and how to price for it.Get it free →
The Contractor Brag BookShow homeowners why your shop is worth it, before you quote.Get it free →
Menu Pricing ToolkitFive options for every service call.Get it free →Watch & learn
Latest podcast episodes
Free to watch · See the playlist on YouTube →
37:23FREEWhy Your Business Is Growing But You're Still BrokePodcast · 2026
41:03FREEWhy Are So Many Contractors Busy but Still Broke?Ellen Rohr · Podcast
33:39FREEWhy Growing Revenue Doesn't Mean a Healthy BusinessPodcast · 2026
53:18FREEHow Contractors Should Structure Their Financial TeamPodcast · 2026
1:12:29FREEStop Selling HVAC Systems and Start Solving Customer ProblemsJason Julian · Podcast
51:24FREE5 Mile Famous: How Contractors Can Become the First Call in Their TownPodcast · 202691podcast episodesUnlock them all free →Member stories
Contractors in their own words
59:56FREEWhat Actually Happens After You Implement The New Flat RateManny Galarza, A-Team Plumbing
15:33FREEContractor Tells All: The Truth About Using The New Flat RateJim Penning, Penning PHC
39:46FREETNFR & Optimus: Summer Success StoriesMember stories · 202410member storiesUnlock them all free →Webinars & workshops
Unlock with your email
🔒 Unlock1:07:00The Number That's Quietly Killing Contractor ProfitsMatt Koop · Webinar
🔒 UnlockHow to Add More to Every Service Ticket (Without Selling Harder)Webinar · 2026
🔒 Unlock2:44:52Profit First WorkshopSusan Frew · Workshop
🔒 Unlock1:52:33How to Organize Your Marketing WorkshopWorkshop
🔒 Unlock1:07:03Contract WorkshopWorkshop
🔒 UnlockProfit Talk: Resisting Bad HabitsWebinar · 202417webinars & workshopsUnlock them all free →Latest from the blog
See all articles →
Nov 5 · ElectricalElectrical Pricing Guide: How to Price Electrical Jobs RightRead it →
Nov 5How financial transparency helps HVAC teams own the numbersRead it →
Nov 4 · contractor pricingWhat to Charge for an AC Capacitor ReplacementRead it →
Nov 3 · plumbingPlumbing Service Agreement Template (Free PDF and Word)Read it →
Nov 3 · home maintenanceHVAC Maintenance Agreement Template (Free PDF and Word)Read it →
Nov 2 · hvacHVAC Proposal Template: Free Builder & Example.Read it →
Nov 2 · plumbingPlumbing Proposal Template: Free Builder & Example.Read it →
Nov 2 · ElectricalWhat to Charge for an Electrical Panel UpgradeRead it →New every week
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80%of customers choose an option above the cheapest one on TNFR menus
15–20 secis how long customers typically take to pick an option
5options on every task, never just one price
All of it, in one go
Skip the scrolling — get every template at once
One form. One page. Every tool and template unlocked, nothing drip-fed.
✓Every calculator, template and checklist on this page — no more forms
✓Pricing, selling, hiring and maintenance tools in one place
✓Calculators you can use on the next job
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Browse every tool, template & article
Billable Hour CalculatorFind what one hour of your tech’s time really costs your shop.Get it free →NEW · NOV
5-Option Price Menu TemplateBuild five options for one task, priced from your own numbers.Get it free →NEW · NOV
Pricing BootcampA free 5-day email course. One short lesson a day.Get it free →Truck Roll Cost CalculatorSee what one service call costs you before the repair starts.Get it free →NEW · NOV
Markup & Margin CalculatorTurn a markup into the margin you really make, and back again.Get it free →Menu Pricing ToolkitFive options for every service call.Get it free →Pricing Playbook: The Psychology of PricingWhy homeowners choose the way they do, and how to price for it.Get it free →
The Top 3 Pricing Mistakes 80% of Techs MakeThe three mistakes that quietly cost the most.Get it free →
Revenue Leak ChecklistFind where money slips out of your service department.Get it free →GUIDEHVACPRICINGHVAC Pricing GuideThe bottlenecks that cost HVAC shops revenue, and how to fix them.Get it free →NEW · NOVGUIDEELECTRICAL
PRICINGElectrical Pricing GuidePrice panels, EV chargers and small jobs right, then give five options.Get it free →NEW · NOV29 TERMSPRICING
GLOSSARYFlat Rate Pricing FAQ & GlossaryEvery pricing term, defined the way you’d explain it to a new service manager.Get it free →WHAT TO CHARGEWATER
HEATERWhat to Charge for a Water Heater ReplacementBuild the price from your own numbers, then offer five options.Get it free →WHAT TO CHARGEAC
CAPACITORWhat to Charge for an AC Capacitor ReplacementPrice the small job right, from your billable hour up.Get it free →WHAT TO CHARGEPANEL
UPGRADEWhat to Charge for an Electrical Panel UpgradeA big ticket, priced from your numbers instead of a guess.Get it free →
The Contractor Brag BookShow homeowners why your shop is worth it, before you quote.Get it free →
The 5-Phrase SystemFive phrases that help techs convert higher tickets.Get it free →FREE TEMPLATEHVACPROPOSALHVAC Proposal TemplateA proposal homeowners can actually say yes to.Get it free →NEW · NOVFREE TEMPLATEPLUMBING
PROPOSALPlumbing Proposal TemplateA plumbing proposal homeowners actually sign.Get it free →
How to Sell a Service Agreement in 10 SecondsThe short script techs can use on every call.Get it free →
HVAC Maintenance Agreement TemplateFree PDF and Word template for HVAC shops.Get it free →FREE TEMPLATESERVICE AGREEMENTService Agreement TemplateFill-in service agreement for HVAC, plumbing and electrical shops.Get it free →
Plumbing Service Agreement TemplateFree PDF and Word template for plumbing shops.Get it free →Ultimate List of Wow Factor IdeasSmall touches that leave customers talking.Get it free →
New Services EngineeredA worksheet for adding new services the right way.Get it free →
Hiring MatrixScore candidates the same way, every time.Get it free →
The Ultimate List to Retain Your TeamIdeas to keep your best techs from walking.Get it free →
Process Writing KitWrite the processes that let the shop run without you.Get it free →NEW · NOV
Webinar Replay Library100+ webinars, workshops and podcast episodes.Get it free →
AC & Heat Pump Maintenance ChecklistEvery step for a consistent tune-up.Get it free →
Air Handler Maintenance ChecklistA step-by-step air handler check.Get it free →
Furnace Maintenance ChecklistA step-by-step furnace check.Get it free →
Water Heater Maintenance ChecklistA step-by-step water heater check.Get it free →
Plumbing Maintenance ChecklistA whole-home plumbing inspection list.Get it free →
Electrical Maintenance ChecklistA whole-home electrical safety check.Get it free →Not sure where to start?
Book 15 minutes with Jackie
Tell her what you’re working on and she’ll point you to the right tool, and show you how it works on your numbers. Free, no obligation.
Talk it over
Come talk pricing with other contractors
A private Facebook group for HVAC, plumbing, electrical and chimney business owners. Real pricing conversations, no vendors pitching.
Questions
What is Truck Stock?
Truck Stock is The New Flat Rate’s free library of pricing tools, templates, checklists and training for HVAC, plumbing and electrical shops. It’s named for the parts a tech keeps on the truck, so they’re never stuck on a call.
Are these resources really free?
Yes. Each tool asks for your name and email once, then it’s yours to keep.
Can I watch the videos for free?
Yes. A handful of podcast episodes and member stories play right on this page. Enter your email once to unlock the full library of 100+ webinars, workshops and episodes.
Where should I start?
Start with the Billable Hour Calculator. Every price you write is built on that number. Then build five options for one task with the 5-Option Price Menu Template.
Who is this for?
Owners and managers of residential HVAC, plumbing and electrical service companies, from one truck to forty.
Can I get help using these with my own numbers?
Yes. Book a free 15-minute call with Jackie. She’ll point you to the right tool and walk you through how it works for your shop.