How does a brag book help close more jobs?

Homeowners rarely doubt the work. What they doubt is whether they can tell you apart from the company that quoted less. A brag book answers that question before it's asked, so price stops being the only thing they compare.

Should a brag book be printed or digital?

Either works. A printed binder on the kitchen table is hard to ignore, and a tablet version is easy to update. This template comes in full color plus a black-and-white version for cheap in-house printing.

Is the brag book template free?

Yes. You get the editable template in color and black and white, a step-by-step video on editing it, and an AI prompt that writes your first draft. There's no sales call.

Free Contractor Brag Book Template

The short answer

What is a contractor brag book?

A contractor brag book is a binder or tablet folder your technician sets in front of the homeowner while they decide. It shows your logo, licenses, insurance, warranties and real customer reviews, so the customer can see why you're worth more than the cheaper quote. This free, editable template from The New Flat Rate, menu pricing software and training for home service contractors, gives you a ready-made version to fill in.

Frequently asked

Contractor brag book FAQs

What should go in a contractor brag book?

Your company logo and story, licenses and insurance, warranty and guarantee details, certifications and training, real customer reviews and photos of your work. Keep it short enough to flip through in a minute or two while the homeowner looks over their options.

Q2	How does a brag book help close more jobs? Homeowners rarely doubt the work. What they doubt is whether they can tell you apart from the company that quoted less. A brag book answers that question before it's asked, so price stops being the only thing they compare.

Q3	Should a brag book be printed or digital? Either works. A printed binder on the kitchen table is hard to ignore, and a tablet version is easy to update. This template comes in full color plus a black-and-white version for cheap in-house printing.

Q4	Is the brag book template free? Yes. You get the editable template in color and black and white, a step-by-step video on editing it, and an AI prompt that writes your first draft. There's no sales call.

Pair it with clear options at the kitchen table: see why customers choose the higher option in the free Pricing Playbook.