Most of the time, the “salesy vibe” doesn’t come from the technician’s personality. It comes from word choice — and how the recommendation is framed.
The guide gives you fourteen phrases, in three groups: ones that ask permission before you talk price, ones that present the work as a choice, and ones that let the customer choose out loud.
The point isn’t to use all fourteen. It’s to pick five and have every tech use the same five on every call. Tell us where to send it and you’ll get the guide plus a page that builds your team’s card for you.
