A plumbing proposal template is a document that shows the work, options, prices, warranty, and terms a customer can approve before a job begins. Use the filled-in example below, then customize a proposal with The New Flat Rate’s free proposal template builder.
The New Flat Rate is menu pricing software and training for home service contractors. Its free proposal builder lets you choose three options—Good, Better, and Best—or five options—Basic, Bronze, Silver, Gold, and Platinum. You can rename the options to match your business.
Last updated: Nov 2, 2026
Choose plumbing in the proposal builder, select three or five options, and rename the options to match your team’s presentation. Add your company details and logo, review the live preview, and use the PDF output shown in the builder. Anything left blank stays a fillable field on the PDF.
Customize your plumbing proposal template
Proposal builder preview: trade selection, company details, pricing options, warranty fields, and customer approval.
A plumbing proposal should identify the customer, describe the job, show the available options and prices, and explain the terms of approval. It should also state what is excluded, who handles permits, and how additional work will be approved.
A useful plumbing proposal shows one specific job and makes each option easy to compare. This fictional example covers replacement of a failed 50-gallon electric storage water heater in the same location, assuming existing electrical service is suitable.
Example contractor: Sample Plumbing Company. Customer: Jordan Example. Proposal: PL-104. Issued: October 20, 2026. Valid through: November 3, 2026. These names, prices, and terms are illustrative—not TNFR pricing, customer results, or recommended market rates.
| Item | Good | Better | Best |
|---|---|---|---|
| Replacement | 50-gallon electric unit; exact model confirmed before approval | Same replacement as Good | Same replacement as Good |
| Added scope | Required installation, testing, removal, and applicable permits | Good + leak alarm + two maintenance visits within 24 months | Better + compatible automatic water shutoff package |
| Illustrative total | $1,800 | $2,150 | $2,550 |
| Warranty | Illustrative 1-year labor coverage; manufacturer terms separately attached | Same labor and manufacturer treatment | Same labor and manufacturer treatment |
| Financing | Not included in this example | Not included in this example | Not included in this example |
| Taxes and fees | Included in this fictional total | Included in this fictional total | Included in this fictional total |
Common scope in all three options: remove and dispose of the old unit; install the specified replacement; complete required connections, testing, cleanup, and applicable permit/inspection work. All mandatory safety and code work belongs in every applicable option; it is never a premium upgrade.
Sample line items: the Good package totals $1,800. Better adds a leak alarm for $100 and two scheduled maintenance visits for $250, totaling $2,150. Best adds a compatible automatic water shutoff package for $400 to Better, totaling $2,550; the final equipment and scope must be confirmed on site.
Sample schedule: one working day after equipment and permit availability are confirmed. Sample payment: balance due at completion. Exclusions: concealed damage, service relocation, and unlisted building repairs; any new scope requires a written price and customer approval before work proceeds.
Acceptance: Jordan Example selects Better at $2,150. Customer signature: __________________. Contractor signature: __________________. Approval date: __________________. The signature lines remain blank until the actual customer reviews and approves the final proposal.
Create a plumbing bid template by documenting the site conditions first, then turning the required work into a clear scope and price. Add options only when they give the customer a useful choice, and confirm every promised item before you present the proposal.
Inspection preview: record findings before presenting options.
For water heater replacements, ENERGY STAR’s buying guidance recommends written estimates and checking permit and installation requirements. Equipment choices also need to match the home; a heat pump water heater, for example, has installation conditions that should be checked before it appears as a firm option.
See ENERGY STAR’s heat pump water heater buying guidance.
An estimate projects a cost, a bid offers a price for a defined scope, and a proposal explains the recommended work and available choices. Businesses use these labels differently, so the document should state whether the price is fixed, what it includes, and how changes are handled.
| Document | Practical meaning |
|---|---|
| Estimate | An expected cost based on known conditions; state how and when it may change. |
| Bid | A price offered for a defined scope; state inclusions, exclusions, and validity. |
| Proposal | A written explanation of the recommended scope, options, prices, and approval terms. |
The most useful proposal fixes gaps that make approval harder: vague scope, unclear options, missing costs, confusing warranty terms, and no approval step. The points below are practitioner guidance, not measured claims about close-rate improvements.
Check manufacturer coverage instead of guessing. Rheem’s warranty resource lets owners register products and verify coverage using the product’s serial number; your proposal should reference the actual equipment warranty and list your company’s labor coverage separately.
Check Rheem’s warranty and registration resources.
Menu pricing presents several clearly priced solutions so the customer can choose the level of work that fits their needs. A price book is the organized list of tasks and prices behind those choices; the proposal records what the customer is being offered and what they approve.
Choose the three-option or five-option layout in the free builder, then fill each option from your findings and the customer’s priorities. The example above uses three options; the five-option layout gives you two additional choices to define. TNFR’s Menu Pricing System and training support a consistent presentation process beyond the template itself.
Explore TNFR’s plumbing menu pricing software.
See contractor training and coaching.
Browse more free contractor templates.
Start with a template you can edit and check against your actual jobs. The example on this page gives you a structure for scope, options, pricing, warranty, and approval. Compare any other template against that checklist, and remove clauses or promises that do not match how your business works.
Include company and customer details, the job address, scope, equipment, prices, warranty, schedule, payment terms, exclusions, and acceptance. If you offer multiple options, show the differences clearly. State how taxes, permits, and added work are handled so the customer knows what the approved price covers.
Begin with a repeatable layout, then fill it from the actual diagnosis and site conditions. Specify materials, labor scope, equipment, and exclusions before setting the price. Check every total and promised term, present the appropriate options, and record the customer’s selection and approval before starting the work.
Include both when your diagnosis supports both and the customer has a meaningful choice. Explain what the repair addresses, what it leaves unchanged, and what replacement includes. If repair is unsuitable, explain why instead of creating an artificial low-price option. Each offered choice must be appropriate for the job.
Yes, adapt it to the specific water heater and installation. Add capacity, fuel type, exact model, disposal, connection work, permit responsibility, and testing. Confirm site requirements before promising a different technology or location. List manufacturer coverage separately from your labor warranty, and replace every sample price with your own calculation.
No. A template gives you a reusable document layout; software can help organize pricing and present choices during the service call. TNFR focuses on menu pricing and training for contractors. Use the template to clarify the approved work, and evaluate software based on how your team builds and presents its options.
Start with a complete scope, show the differences between your options, and make approval easy. If your technicians need a consistent way to present those choices, see how The New Flat Rate’s plumbing Menu Pricing System works.