CEO of The New Flat Rate Offers Growth Tips at International Roundtable

posted 03/28/2018

The New Flat Rate’s CEO, Rodney Koop, gives strategies to help businesses thrive during the off season

Rodney Koop, founder and CEO of The New Flat Rate, will be speaking at the Service Roundtable’s International Roundtable conference in April. The three-day event offers information for residential service professionals, primarily in HVAC, plumbing and electrical businesses.

Koop will be presenting “Grow in the Off Season,” a breakout session with tips for flourishing outside of peak business season. The discussion is scheduled for 3 p.m. on Thursday, April 5, 2018.

“A lot of home service companies and contractors face seasonal fluctuations, but I’ll offer simple strategies to capitalize on these cycles and grow throughout the year,” said Koop.

The 2018 International Roundtable takes place April 4-6, 2018, at the Westin New Orleans Canal Place in New Orleans, Louisiana. The conference features workshops, product showcases and speakers, and is designed to help small service providers collaborate on the latest trends, problems and sales techniques.

“Sales is what drives any business,” said Koop. “It’s entirely possible to double or triple your sales, even during the off season. My session will help HVAC, plumbing, and electrical residential service business owners get a better understanding of consumer buying patterns, and how sales techs can use that knowledge to easily increase the likelihood of a sale.”

Koop is the founder of The New Flat Rate, which pioneered menu pricing for home service companies. Since 2011, the company has been helping contractors add revenue through their proprietary pricing system. It removes the stress of selling and allows technicians to focus on services, yet increases the average ticket amount.

To learn more about The New Flat Rate pricing system and its interactive app, call 706-259-8892 or visit

About The New Flat Rate

The New Flat Rate, Inc. pioneered the first menu pricing system for in-home service providers which has doubled and tripled the average service ticket for contractors across the United States and Canada. Targeting HVAC, Plumbing, and Electrical Service and Repair contractors, each market-specific edition is designed to do the bundling and upselling for technicians by providing hundreds of service, repair and equipment replacement “menus”, each with up to five straightforward options consumers can choose. Voted No. 1 for two years in a row by Contracting Business, The New Flat Rate develops processes to eliminate objections and lower sales resistance for service technicians. For more information, visit or call 706-259-8892.


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